Letsia Pay

Letsia Pay is a Payment Service Provider enabling startups and enterprises to accept cards, PayPal and local rails, issue smart invoices, and settle funds fast — with clear KYC/AML workflows.

Rowad IT

Rowad IT was a technology solutions company specializing in custom software development, enterprise systems, and digital transformation services for businesses across the MENA region. Since its establishment, the company delivered end-to-end IT solutions that supported SMEs, corporates, and government-adjacent entities in building reliable, scalable digital platforms. Rowad IT was officially acquired by Letsia Holding in 2024 and later rebranded as Letsia AI, becoming the group’s dedicated artificial intelligence division.

PAYEG

PAYEG was a digital payment solutions company focused on enabling SMEs and online businesses to accept and manage payments across the MENA region. The company specialized in fast onboarding, payment links, simplified merchant tools, and light payment infrastructure designed for small and medium merchants. In 2021, PAYEG was officially acquired by Letsia Holding, forming the foundation that later evolved into Letsia Pay.

letsia Youth

Letsia Youth is the startup incubator and early-stage innovation arm of Letsia Holding. The company focuses on empowering young founders across the MENA region by providing mentorship, training programs, ideation support, and access to the tools they need to turn ideas into real, scalable startups. Letsia Youth builds a supportive environment where creativity, technology, and business skills meet to produce the next generation of entrepreneurs.

letsia Business

letsia Marketing

Finance Index

Finance Index is a digital media platform focused on delivering clear, timely, and high-quality economic content across the MENA region. The platform covers startups, fintech, capital markets, global economy, and investment trends, offering simplified insights for entrepreneurs, investors, and decision-makers. Finance Index aims to bridge the information gap by presenting financial news in a modern, accessible form that supports strategic understanding and business growth.

OD Fund

OD Fund is a pioneering digital platform that connects entrepreneurs with investors across the MENA region. The platform enables founders to showcase their startups, funding needs, traction, and pitch decks, while investors can browse opportunities, request introductions, and invest securely. OD Fund simplifies early-stage fundraising by creating a transparent, trustworthy, and structured environment for both entrepreneurs and investors. It is the first platform in the region designed specifically to bridge the gap between ideas, innovation, and capital.

Letsia AI

Letsia AI is the artificial intelligence and innovation arm of Letsia Holding. The company specializes in developing AI-powered solutions that help businesses automate operations, enhance customer experience, and make smarter data-driven decisions. Originally established as Rowad IT, the company was fully acquired by Letsia Holding in 2024 and rebranded as Letsia AI, marking a strategic shift towards advanced automation, machine learning, and digital intelligence across the group.

Letsia Kids

Letsia Kids is the children’s learning and innovation arm of Letsia Holding. The company focuses on teaching children programming, robotics, AI concepts, problem-solving, and modern digital skills through an interactive and practical learning model. Letsia Kids aims to build a new generation of young creators who understand technology, think analytically, and develop early entrepreneurial mindsets. The programs combine learning, creativity, and hands-on projects tailored for children aged 6 to 16.

Letsia Academy

Letsia Academy is the vocational training and professional development arm of Letsia Holding. The academy provides one– and two–year diploma programs alongside specialized short courses designed to prepare students for real jobs in technology, business, healthcare, media, and other fast-growing fields. With a strong focus on practical learning, modern curriculum design, and industry alignment, Letsia Academy equips learners with the skills needed to join the workforce or advance their careers.

WAYED

WAYED is a modern buy-and-sell marketplace app that allows users to list items, discover deals, and trade products easily and securely. The platform enables individuals and small sellers to post new or used items, negotiate directly, and complete sales through a fast, simple, and intuitive experience. WAYED focuses on community-driven commerce, helping people turn unused items into cash while giving buyers access to affordable deals across multiple categories.