About Letsia
Letsia UAE
About Letsia
Letsia is one of the leading holding companies in the UAE with businesses across a broad spectrum including but not limited to information techology, financial, startups consultation, marketing, and many more.
With a workforce of over 4,000 employees across the Middle East, Letsia relentlessly strives to continue strengthening and diversifying its portfolio,further drive to promote economic growth.
4000
Employee
9
Companies
30
Branchss
// our Companies \\
Our Companies Drive Success and Innovation
Letsia Pay
Letsia Pay is a Payment Service Provider enabling startups and enterprises to accept cards, PayPal and local rails, issue smart invoices, and settle funds fast — with clear KYC/AML workflows.
Rowad IT
Rowad IT was a technology solutions company specializing in custom software development, enterprise systems, and digital transformation services for businesses across the MENA region. Since its establishment, the company delivered end-to-end IT solutions that supported SMEs, corporates, and government-adjacent entities in building reliable, scalable digital platforms. Rowad IT was officially acquired by Letsia Holding in 2024 and later rebranded as Letsia AI, becoming the group’s dedicated artificial intelligence division.
PAYEG
PAYEG was a digital payment solutions company focused on enabling SMEs and online businesses to accept and manage payments across the MENA region. The company specialized in fast onboarding, payment links, simplified merchant tools, and light payment infrastructure designed for small and medium merchants. In 2021, PAYEG was officially acquired by Letsia Holding, forming the foundation that later evolved into Letsia Pay.
letsia Youth
Letsia Youth is the startup incubator and early-stage innovation arm of Letsia Holding. The company focuses on empowering young founders across the MENA region by providing mentorship, training programs, ideation support, and access to the tools they need to turn ideas into real, scalable startups. Letsia Youth builds a supportive environment where creativity, technology, and business skills meet to produce the next generation of entrepreneurs.
Finance Index
Finance Index is a digital media platform focused on delivering clear, timely, and high-quality economic content across the MENA region. The platform covers startups, fintech, capital markets, global economy, and investment trends, offering simplified insights for entrepreneurs, investors, and decision-makers. Finance Index aims to bridge the information gap by presenting financial news in a modern, accessible form that supports strategic understanding and business growth.
OD Fund
OD Fund is a pioneering digital platform that connects entrepreneurs with investors across the MENA region. The platform enables founders to showcase their startups, funding needs, traction, and pitch decks, while investors can browse opportunities, request introductions, and invest securely. OD Fund simplifies early-stage fundraising by creating a transparent, trustworthy, and structured environment for both entrepreneurs and investors. It is the first platform in the region designed specifically to bridge the gap between ideas, innovation, and capital.
Letsia AI
Letsia AI is the artificial intelligence and innovation arm of Letsia Holding. The company specializes in developing AI-powered solutions that help businesses automate operations, enhance customer experience, and make smarter data-driven decisions. Originally established as Rowad IT, the company was fully acquired by Letsia Holding in 2024 and rebranded as Letsia AI, marking a strategic shift towards advanced automation, machine learning, and digital intelligence across the group.
Letsia Kids
Letsia Kids is the children’s learning and innovation arm of Letsia Holding. The company focuses on teaching children programming, robotics, AI concepts, problem-solving, and modern digital skills through an interactive and practical learning model. Letsia Kids aims to build a new generation of young creators who understand technology, think analytically, and develop early entrepreneurial mindsets. The programs combine learning, creativity, and hands-on projects tailored for children aged 6 to 16.
Letsia Academy
Letsia Academy is the vocational training and professional development arm of Letsia Holding. The academy provides one– and two–year diploma programs alongside specialized short courses designed to prepare students for real jobs in technology, business, healthcare, media, and other fast-growing fields. With a strong focus on practical learning, modern curriculum design, and industry alignment, Letsia Academy equips learners with the skills needed to join the workforce or advance their careers.
WAYED
WAYED is a modern buy-and-sell marketplace app that allows users to list items, discover deals, and trade products easily and securely. The platform enables individuals and small sellers to post new or used items, negotiate directly, and complete sales through a fast, simple, and intuitive experience. WAYED focuses on community-driven commerce, helping people turn unused items into cash while giving buyers access to affordable deals across multiple categories.
Media Center
Latest News
Letsia Forward Program Attracts a Record Number of Startup Applications in Its Registration Phase
The Letsia Forward Program has witnessed an unprecedented level of interest from startups and entrepreneurs, with registration numbers exceeding expectations in a short period of time. This surge highlights the program’s position as one of the most influential initiatives supporting innovation and early-stage companies in the region. According to Letsia, the high engagement reflects the growing demand for programs that offer practical solutions for development, investment readiness, and rapid growth—especially in a competitive and expanding innovation ecosystem. A Significant Rise Driven by Market Needs Initial data shows that startups applying to join the program come from a wide range of sectors, including: FinTech Digital Education Smart Solutions E-commerce Consulting Services Consumer-focused Applications The program aims to empower early-stage companies through: Specialized training in business model development Sessions with regional and international investors Support in building the Minimum Viable Product (MVP) Advanced advisory services in planning and growth Connecting startups with global accelerators and corporate partners A Platform for Broader Opportunities Program management has indicated that further updates will be announced soon, including: Opening an additional registration window due to high demand Adding new training tracks in investment and technology New collaborations with investment entities and global partners Launching dedicated events connecting startups with investors Letsia Forward Program aims to become a transformative platform that empowers entrepreneurs, supports scalable projects, and accelerates the journey of startups toward market entry and long-term success.
20-11-2025
Letsia Announces the Launch of Phase Two of Its International Expansion in Digital Education Across Europe and Asia
Letsia announces the commencement of Phase Two of its international expansion in the digital education (EdTech) sector. This step comes following the strong results achieved by the Pilot Program implemented in Vienna, Austria, where 68 students received advanced educational and vocational training supported by artificial intelligence and adaptive learning technologies. Chairman Mohamed Rabie Moawad stated that the first-phase experience in Austria marked a pivotal shift, moving the group from the stage of testing its educational model to the stage of broader implementation. He emphasized that the success of the pilot program “reinforced the model’s ability to integrate into the European educational environment and deliver real value aligned with modern learning standards.” Launch of Professional Training Programs Aligned with the German (Ausbildung) System Letsia has officially begun implementing a series of integrated educational and vocational programs designed to prepare learners for enrollment in Germany’s professional training system (Ausbildung). These programs combine European practical training with advanced digital learning experiences. The current programs include: Nursing and Healthcare Offering practical and theoretical training aligned with European healthcare standards. German Language (A1 – B2) Structured, intensive programs supported by interactive learning tools and adaptive performance analytics. Programming and Software Development Covering software engineering, systems development, and preparation for the European tech job market. Technical and Administrative Professions Including technical crafts, administrative skills, and competencies required in industrial and vocational institutions across Germany and Austria. The new training model integrates: Practical training within European institutions Digital learning via the Letsia Smart Education Platform Continuous evaluation using AI-driven analytical tools Pilot Program Outcomes: The Foundation of the New Expansion Phase The training of 68 students in Vienna demonstrated: High levels of engagement in smart classrooms Strong learner commitment Alignment of content with labor market needs The model’s adaptability to multicultural environments Educational institutions in Austria reported that Letsia’s model shows strong potential for supporting advanced vocational education. Phase Two Expansion Plans: Formal Growth Across Europe and Asia The current phase includes: Ongoing discussions with educational institutions in Germany to expand vocational training programs Developing advanced training modules in healthcare in Austria Collaborations with smart education entities in Malaysia and India Launching new digital platforms specializing in vocational training and interactive learning Creating educational pathways that connect European training models with learners in the Middle East Mohamed Rabie Moawad stated: “We are building a global educational network that enables learners to transition directly from study to profession. Our vision integrates theoretical knowledge, practical training, and AI-powered smart education.” A Step Toward a Unified Global Education Network Phase Two represents a major step toward building an integrated global education network based on innovation, professional training, and digital transformation. Letsia is set to announce additional partnerships and initiatives in the coming weeks.
19-11-2025
A Comprehensive Investment Meeting Shapes the Next Phase of Letsia’s Strategic Partnerships
As part of its ongoing efforts to strengthen its regional presence and expand its network of investment alliances, Letsia held a comprehensive investment meeting bringing together a distinguished group of business leaders and investors from various sectors. The aim was to discuss future collaboration opportunities and support the group’s initiatives for the coming phase. The meeting, chaired by Mohamed Rabie Moawad, Chairman of the Board, reaffirmed Letsia’s commitment to building strategic partnerships that accelerate expansion and create added value across its multi-sector projects—particularly in technology, education, digital finance, and entrepreneurship. Mohamed Rabie Moawad stated during the meeting: “We believe that real expansion is not driven by funding alone, but by partnerships founded on forward-thinking ideas and long-term vision. This phase requires working with partners who can bring meaningful value—at the level of concept and execution.” Discussions on New Investment Opportunities The meeting included extensive discussions around several strategic tracks, including: Launching joint ventures in digital payments and smart financial solutions. Expanding vocational education and digital learning programs into new markets. Supporting entrepreneurship platforms and connecting them with local and international investors. Developing AI-powered technology solutions to support SMEs. Exploring expansion opportunities in Gulf countries and South Asia in the upcoming period. Letsia’s leadership also presented to the investors the group’s recent institutional transformation through the establishment of a collective leadership board that brings together diverse expertises. This development further strengthened investor confidence in the group’s ability to make fast, effective decisions and achieve sustainable growth through an integrated institutional vision. Strengthening Strategic Partnerships This meeting comes as part of a series of engagements conducted by Letsia with local and international investment entities, with the aim of building long-term partnerships that support growth plans and enable the group to expand its projects across multiple sectors. Mohamed Rabie Moawad added: “Partnerships are not a complementary option for us; they are a core element of Letsia’s operating model. We seek partners who can think with us—not just fund us. The future will not be built alone, but through a unified ecosystem moving in the same direction.” A Step That Strengthens Letsia’s Regional Position With this step, the group continues to reinforce its position as one of the region’s most dynamic entities in innovation, education, and entrepreneurship. Letsia is also preparing to launch new initiatives that will be announced soon, in collaboration with investors and partners from within and beyond the region.
14-11-2025
Our Branches
Our Branches Deliver Excellence
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UAE
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USA
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EG
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LB
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UK
Company name: LETSIA UAE
Country : United Arab Emirates
Company name: LETSIA USA
Country : United States
Company name: LETSIA YOUTH
Country : Egypt
Company name: LETSIA PAYMAENTS
Country : Lebanon
Company name: LETSIA PAY LTD
Country : United Kingdom
Strategic Partners