Letsia UAE
Letsia is one of the leading holding companies in the UAE with businesses across a broad spectrum including but not limited to information techology, financial, startups consultation, marketing, and many more.
With a workforce of over 4,000 employees across the Middle East, Letsia relentlessly strives to continue strengthening and diversifying its portfolio,further drive to promote economic growth.
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In a bold move aligning with its vision for intelligent growth, Letsia Holding has officially adopted artificial intelligence as a core driver of its investment decision-making process for the current quarter. Chairman Mohamed Rabie Moawad announced that Letsia has begun using advanced AI models developed by its subsidiary, Letsia AI, to evaluate opportunities, assess risk, and optimize portfolio strategies across sectors including fintech, education, and early-stage startups. The AI system leverages real-time market data, behavioral analysis, and economic indicators to identify high-potential ventures. According to Moawad, this has already accelerated decision-making speed and enhanced strategic accuracy, especially in acquisitions and partnership screening. This move is part of Letsia’s broader digital transformation initiative, known internally as “Vision 2030”, which aims to unify smart systems across its ecosystem of subsidiaries, creating a data-driven, fully automated business infrastructure. “AI is not just a tool for us,” said Moawad. “It is a strategic co-pilot guiding our capital deployment and helping us foresee opportunities others might miss.” Letsia continues to reinforce its position as a regional innovation powerhouse, blending leadership vision with cutting-edge technology.
04-10-2025
In a bold step reflecting its commitment to international transparency and sustainability standards, Letsia Group has officially launched a comprehensive plan aimed at aligning its operations with global corporate governance frameworks and preparing its subsidiaries for international investment evaluation. This initiative comes as part of a broader transformation strategy that sets the stage for potential listings on regional and global financial markets. Mohamed Rabie Moawad, Founder and Chairman of Letsia Group, emphasized that this phase marks a major milestone in the company’s evolution. A clear roadmap has been approved, including: Modernizing operational and financial policies across all subsidiaries. Conducting a complete structural review of internal systems in alignment with investor expectations. Establishing a dedicated Governance & Compliance Unit reporting directly to executive leadership. Adopting a unified financial valuation framework in collaboration with global consulting firms and independent experts. Moawad added that this approach not only enhances the group’s ability to attract capital and scale sustainably, but also reinforces the resilience and global competitiveness of its affiliated companies. This governance overhaul is a natural continuation of Letsia’s ongoing transformation—blending local insight with global expertise, and fostering integration across all its businesses under a transparent, centralized governance structure.
02-10-2025
Letsia Holding has officially commenced its institutional valuation process as part of a strategic expansion roadmap designed to usher the group into its next phase of growth, governance, and potential entry into capital markets. Preliminary estimates place the group’s value at over AED 400 million, supported by strong operational performance and a diversified presence across high-impact sectors including technology, education, fintech, and entrepreneurship. The group operates through a well-integrated structure of specialized companies, each designed to address key market needs and built under the strategic leadership of its founder and Chairman, Mohamed Rabie Moawad. From the outset, the group has adopted a model that prioritizes synergy between subsidiaries while maintaining focused expertise in each vertical. Integrated Growth Across Core Verticals In the technology domain, Letsia AI serves as the group's software powerhouse, developing advanced mobile apps, web platforms, and smart TV applications for startups, enterprises, and government clients. With a strong focus on AI integration, automation, and user-centered design, Letsia AI leads the group's digital innovation agenda. Complementing this, the group offers Letsia ERP, a fully integrated enterprise resource planning system made available for free as part of its initiative to support startups. The ERP solution helps early-stage businesses manage their operations effectively—including accounting, HR, inventory, invoicing, and compliance—through a cloud-based, intuitive interface. In the education sector, Letsia EDU operates a private school, a group of vocational training academies, and a children's learning platform focused on AI and coding education. The group has also developed a proprietary programming curriculum for children, currently implemented across several centers and digital platforms. Startup Enablement and Business Acceleration With a firm commitment to innovation, Letsia Youth was established as a dedicated accelerator that supports early-stage ventures, particularly those leveraging artificial intelligence and next-generation technologies. In parallel, Letsia Business provides end-to-end services for entrepreneurs—from business setup and MVP development to feasibility studies, marketing strategy, and operational launch. These efforts form a comprehensive ecosystem to transform ideas into fully-operational ventures. Fintech and Investment Infrastructure In the financial services space, Letsia Pay operates as a licensed payment service provider across eight countries, including the UAE, Egypt, Bahrain, Lebanon, and Sri Lanka. The platform delivers secure payment gateways, multi-currency invoicing systems, settlement services, and API integrations tailored for SMEs and large merchants alike. To address the growing need for early-stage capital access, the group has launched OD Fund—the first digital platform and mobile app in the region dedicated to connecting entrepreneurs directly with investors. The platform offers verified investor profiles, startup showcases, and a streamlined funding request system within a transparent digital environment. Media and Market Intelligence Through its media platform Finance Index, the group delivers economic insights, startup news, and regional market analysis. The platform plays a key role in promoting financial literacy and raising visibility for emerging businesses across the MENA region. Strategic Acquisitions and Future Outlook As part of its forward-looking strategy, Letsia Holding is actively exploring strategic acquisitions, particularly in the education sector in Egypt. Due diligence is currently underway, with formal announcements expected in the coming period. These acquisitions aim to expand the group’s operational footprint and align with its long-term growth ambitions. The institutional valuation marks a defining moment for the group, signaling its readiness to embrace a new level of operational transparency, corporate governance, and investment scalability. This phase of transformation is being led directly by Mohamed Rabie Moawad, who continues to drive the group’s unified vision of building a regional tech powerhouse with global standards and deep local impact.
01-10-2025
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