Integrity
Our Vision
To be the best-in-class, fully integrated diversified holding company, creating sustainable value and developing regional market leaders within each sector. In line with our vision to broaden our portfolio, we are dedicated to diversifying our investments locally and internationally.
Our Mision
The Group’s Mission is to make opportune investments , target compelling business opportunities in the MENA region, other emerging and international markets, while establishing and adhering to the highest standards of professionalism and integrity.
Core values
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Innovation
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Customer Centricity
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Collaboration
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Excellence
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Accountability
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Respect
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Sustainability
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Adaptability
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Empowerment