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Statements from Letsia’s Chairman: The 2026 ADX Growth Market Listing Will Be a Turning Point
Abu Dhabi – Eng. Mohamed Rabie Moawad, Founder and Chairman of Letsia Holding, affirmed that the company’s planned listing on the Abu Dhabi Securities Exchange (ADX) Growth Market by 2026 will mark a strategic turning point—financially and institutionally—positioning the group for stronger regional and global expansion. Moawad revealed that Letsia has begun concrete readiness measures that go beyond a typical listing announcement, including: Governance uplift: rolling out enhanced internal controls and performance monitoring aligned with international market standards. Regional expansion: preparations to open new European offices in 2025 to support cross-border investments and partnerships. Strategic advisory: a partnership with McKinsey & Company to drive organizational transformation and operational efficiency. Digital transformation: targeted investments in AI and blockchain to strengthen payments and financial services across the group. The group operates a diversified portfolio across vital sectors: Letsia Pay in digital payments (active in the UAE, Egypt, Saudi Arabia, Bahrain, Sri Lanka, and other markets); Rowad Information Technology (RIT) with 15+ years in software and application development; Letsia Business providing corporate development, evaluation, and training services supported by McKinsey; Letsia Youth as a startup incubator and accelerator; Letsia Edu running a British-curriculum international school in Egypt alongside vocational academies; Letsia Kids focused on modern learning methods for children; Letsia Marketing for integrated digital marketing; PAYEG in payments; the 2023 acquisition of SingleHop in hosting and cloud; the marketplace app Wayd; OD Fund connecting entrepreneurs and investors; and Finance Index covering economics and fintech. “The ADX Growth Market listing is not merely financial expansion; it is a structured pathway to scale our governance, technology, and partnerships. We aim to be a strategic contributor to the national economy while consolidating our global footprint,” Moawad said. Letsia currently operates through offices in the UAE, Egypt, Lebanon, the United States, and the United Kingdom, with plans to expand soon into European markets. The company views the listing as a catalyst to unlock sustainable growth and long-term value for stakeholders.
27-09-2025
Letsia Holding Prepares for Institutional Valuation as It Expands Across Key Sectors
Letsia Holding has officially commenced its institutional valuation process as part of a strategic expansion roadmap designed to usher the group into its next phase of growth, governance, and potential entry into capital markets. Preliminary estimates place the group’s value at over AED 400 million, supported by strong operational performance and a diversified presence across high-impact sectors including technology, education, fintech, and entrepreneurship. The group operates through a well-integrated structure of specialized companies, each designed to address key market needs and built under the strategic leadership of its founder and Chairman, Mohamed Rabie Moawad. From the outset, the group has adopted a model that prioritizes synergy between subsidiaries while maintaining focused expertise in each vertical. Integrated Growth Across Core Verticals In the technology domain, Letsia AI serves as the group's software powerhouse, developing advanced mobile apps, web platforms, and smart TV applications for startups, enterprises, and government clients. With a strong focus on AI integration, automation, and user-centered design, Letsia AI leads the group's digital innovation agenda. Complementing this, the group offers Letsia ERP, a fully integrated enterprise resource planning system made available for free as part of its initiative to support startups. The ERP solution helps early-stage businesses manage their operations effectively—including accounting, HR, inventory, invoicing, and compliance—through a cloud-based, intuitive interface. In the education sector, Letsia EDU operates a private school, a group of vocational training academies, and a children's learning platform focused on AI and coding education. The group has also developed a proprietary programming curriculum for children, currently implemented across several centers and digital platforms. Startup Enablement and Business Acceleration With a firm commitment to innovation, Letsia Youth was established as a dedicated accelerator that supports early-stage ventures, particularly those leveraging artificial intelligence and next-generation technologies. In parallel, Letsia Business provides end-to-end services for entrepreneurs—from business setup and MVP development to feasibility studies, marketing strategy, and operational launch. These efforts form a comprehensive ecosystem to transform ideas into fully-operational ventures. Fintech and Investment Infrastructure In the financial services space, Letsia Pay operates as a licensed payment service provider across eight countries, including the UAE, Egypt, Bahrain, Lebanon, and Sri Lanka. The platform delivers secure payment gateways, multi-currency invoicing systems, settlement services, and API integrations tailored for SMEs and large merchants alike. To address the growing need for early-stage capital access, the group has launched OD Fund—the first digital platform and mobile app in the region dedicated to connecting entrepreneurs directly with investors. The platform offers verified investor profiles, startup showcases, and a streamlined funding request system within a transparent digital environment. Media and Market Intelligence Through its media platform Finance Index, the group delivers economic insights, startup news, and regional market analysis. The platform plays a key role in promoting financial literacy and raising visibility for emerging businesses across the MENA region. Strategic Acquisitions and Future Outlook As part of its forward-looking strategy, Letsia Holding is actively exploring strategic acquisitions, particularly in the education sector in Egypt. Due diligence is currently underway, with formal announcements expected in the coming period. These acquisitions aim to expand the group’s operational footprint and align with its long-term growth ambitions. The institutional valuation marks a defining moment for the group, signaling its readiness to embrace a new level of operational transparency, corporate governance, and investment scalability. This phase of transformation is being led directly by Mohamed Rabie Moawad, who continues to drive the group’s unified vision of building a regional tech powerhouse with global standards and deep local impact.
01-10-2025
Letsia Charts a Strategic Path Toward Global Governance Compliance and Investment Readiness
In a bold step reflecting its commitment to international transparency and sustainability standards, Letsia Group has officially launched a comprehensive plan aimed at aligning its operations with global corporate governance frameworks and preparing its subsidiaries for international investment evaluation. This initiative comes as part of a broader transformation strategy that sets the stage for potential listings on regional and global financial markets. Mohamed Rabie Moawad, Founder and Chairman of Letsia Group, emphasized that this phase marks a major milestone in the company’s evolution. A clear roadmap has been approved, including: Modernizing operational and financial policies across all subsidiaries. Conducting a complete structural review of internal systems in alignment with investor expectations. Establishing a dedicated Governance & Compliance Unit reporting directly to executive leadership. Adopting a unified financial valuation framework in collaboration with global consulting firms and independent experts. Moawad added that this approach not only enhances the group’s ability to attract capital and scale sustainably, but also reinforces the resilience and global competitiveness of its affiliated companies. This governance overhaul is a natural continuation of Letsia’s ongoing transformation—blending local insight with global expertise, and fostering integration across all its businesses under a transparent, centralized governance structure.
02-10-2025
Letsia Announces the Launch of Phase Two of Its International Expansion in Digital Education Across Europe and Asia
Letsia announces the commencement of Phase Two of its international expansion in the digital education (EdTech) sector. This step comes following the strong results achieved by the Pilot Program implemented in Vienna, Austria, where 68 students received advanced educational and vocational training supported by artificial intelligence and adaptive learning technologies. Chairman Mohamed Rabie Moawad stated that the first-phase experience in Austria marked a pivotal shift, moving the group from the stage of testing its educational model to the stage of broader implementation. He emphasized that the success of the pilot program “reinforced the model’s ability to integrate into the European educational environment and deliver real value aligned with modern learning standards.” Launch of Professional Training Programs Aligned with the German (Ausbildung) System Letsia has officially begun implementing a series of integrated educational and vocational programs designed to prepare learners for enrollment in Germany’s professional training system (Ausbildung). These programs combine European practical training with advanced digital learning experiences. The current programs include: Nursing and Healthcare Offering practical and theoretical training aligned with European healthcare standards. German Language (A1 – B2) Structured, intensive programs supported by interactive learning tools and adaptive performance analytics. Programming and Software Development Covering software engineering, systems development, and preparation for the European tech job market. Technical and Administrative Professions Including technical crafts, administrative skills, and competencies required in industrial and vocational institutions across Germany and Austria. The new training model integrates: Practical training within European institutions Digital learning via the Letsia Smart Education Platform Continuous evaluation using AI-driven analytical tools Pilot Program Outcomes: The Foundation of the New Expansion Phase The training of 68 students in Vienna demonstrated: High levels of engagement in smart classrooms Strong learner commitment Alignment of content with labor market needs The model’s adaptability to multicultural environments Educational institutions in Austria reported that Letsia’s model shows strong potential for supporting advanced vocational education. Phase Two Expansion Plans: Formal Growth Across Europe and Asia The current phase includes: Ongoing discussions with educational institutions in Germany to expand vocational training programs Developing advanced training modules in healthcare in Austria Collaborations with smart education entities in Malaysia and India Launching new digital platforms specializing in vocational training and interactive learning Creating educational pathways that connect European training models with learners in the Middle East Mohamed Rabie Moawad stated: “We are building a global educational network that enables learners to transition directly from study to profession. Our vision integrates theoretical knowledge, practical training, and AI-powered smart education.” A Step Toward a Unified Global Education Network Phase Two represents a major step toward building an integrated global education network based on innovation, professional training, and digital transformation. Letsia is set to announce additional partnerships and initiatives in the coming weeks.
19-11-2025
Letsia Forward Program Announces the Completion of Participant Selection and Reveals a Major International Expansion Across Three Countries
The Letsia Forward Program has officially announced the completion of its participant selection for the upcoming edition, following an exceptionally strong registration period that witnessed unprecedented demand from entrepreneurs and startups across the region and beyond. This overwhelming response highlights the growing position of the program as one of the leading platforms for startup development and investment readiness. Program management confirmed that the number of applications significantly exceeded expectations, prompting early preparations for the second edition of the program, which is planned to launch shortly after the conclusion of the current edition. The tentative target for the next cycle is June 2026. In a strategic move reflecting the program’s international ambitions, preparations are underway to launch the second edition simultaneously in three countries: United Arab Emirates Arab Republic of Egypt Germany This expansion aims to widen the program’s impact and provide entrepreneurs from different markets with equal access to an integrated training and investment-oriented experience. The Letsia Forward Program delivers a comprehensive entrepreneurial journey that includes business model development, investment readiness, pitch preparation, executive mentoring, and direct access to funding opportunities through the broader Letsia ecosystem. The program is organized under the sponsorship of Letsia Youth, with strategic backing from the parent company Letsia Holding, as part of the group’s long-term vision to build a fully integrated entrepreneurial platform combining training, development, and investment. Mohamed Rabie Moawad, Chairman of Letsia Holding, stated that the remarkable demand for the program reflects a real market need for platforms that go beyond traditional training and focus on building investment-ready companies with real growth potential. He added that the planned simultaneous expansion across three countries represents a major milestone in the program’s evolution and reflects the group’s confidence in the model it has developed. From his side, Jonathan Mark Robert, Deputy Chief Executive Officer of Letsia Holding and Executive Supervisor of the Letsia Forward Program, emphasized that the current edition of the program has demonstrated outstanding levels of commitment, professionalism, and readiness among participating entrepreneurs. He noted that the team is actively working to position Letsia Forward as a truly international platform that operates according to global standards in both training and investor engagement. He further added that the early preparations for launching the program in the UAE, Egypt, and Germany at the same time clearly demonstrate the strategic direction of Letsia toward expanding its real entrepreneurial impact beyond local markets. The early announcement of the second edition and its planned international scope stands as a strong indicator of the success achieved by the current program and confirms Letsia’s strategic direction toward transforming Letsia Forward into a sustainable regional and global platform for building the next generation of entrepreneurs and high-growth startups.
06-12-2025
Letsia Pay Obtains PCI DSS Certification, Reinforcing Its Commitment to the Highest Standards of Payment Security
Letsia Pay, one of the key subsidiaries of Letsia Holding specializing in digital payment solutions, has officially obtained the internationally recognized PCI DSS certification, one of the most important global security compliance standards in the electronic payments industry. This achievement stands as a strong validation of Letsia Pay’s commitment to implementing the highest security standards in managing, processing, and storing payment card data, ensuring the protection of sensitive customer and partner information in accordance with globally approved security frameworks. The certification confirms that Letsia Pay has established a highly secure technological infrastructure and advanced protection systems that include: Deployment of state-of-the-art data security technologies A highly secure operational environment for financial transactions Continuous monitoring and control systems Strict procedures to prevent breaches and fraud attempts Commenting on this milestone, Mohamed Rabie Moawad – Chairman of Letsia Holding, stated: “Achieving PCI DSS certification is not just a technical milestone; it is a strategic commitment to our clients and partners. We are building a financial infrastructure that adheres to the highest global standards of security and reliability. This certification reaffirms Letsia Pay’s position as a trusted partner capable of delivering secure payment solutions that support our regional and international expansion plans.” He further emphasized that this accomplishment comes as part of Letsia Holding’s broader strategy to drive digital transformation and deliver innovative financial solutions tailored to the markets in which the company operates, while ensuring maximum levels of trust and protection. PCI DSS certification represents a fundamental global benchmark for companies operating in the digital payments sector, strengthening client confidence and empowering Letsia Pay to further expand its secure financial services across multiple regions. Letsia Pay reaffirmed its continued commitment to developing its digital payment ecosystem and delivering innovative, secure, and high-quality financial services to solidify its position as a leading fintech provider in the region.
31-12-2025