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Letsia emirates holding acquired Payeg
PAYEG was established 2018 to provide paypal solutions in egypt In 2021, Letsia emirates holding acquired Payeg . Letsia has now completed integrating Payeg into the Letsia UAE ecosystem. Payeg now provides access to a range of payment services to its business customers that enables them to accept online payments using both global and local payment methods as well as Paypal soluotions in egypt.
09-11-2021
Letsia to Participate in GITEX EUROPE 2025 in Berlin to Showcase its Latest Tech Innovations
Letsia Emirates Holding has announced its upcoming participation in GITEX EUROPE 2025, set to take place in Berlin, Germany, from May 21 to 23, 2025. The event is expected to host a wide range of leading global companies specializing in technology and digital transformation. This participation marks a significant step in Letsia’s global expansion strategy. During the event, the company will showcase a selection of its cutting-edge technology products, including solutions in digital payments, smart applications, and digital transformation services, as well as its programs supporting entrepreneurs and startups. One of the highlights of this year’s participation will be the official announcement of "Letsia AI", a groundbreaking new subsidiary that operates entirely through AI-powered virtual employees. Letsia AI is the first of its kind in the region, offering services in software development, digital marketing, app creation, and data analysis — all without relying on traditional human staff. Letsia will welcome visitors at Hall 5, Booth B-27. Board Member Mr. Mohmed Rabie Moawad will be attending the event on behalf of the company’s leadership to engage in strategic meetings and explore new partnerships with global tech leaders. Letsia affirms that its participation in GITEX EUROPE reflects its commitment to innovation and its vision to lead the digital transformation journey — from the UAE to the world.
20-04-2025
Letsia Holding Announces Plans to List on ADX Growth Market
Abu Dhabi – Letsia Holding has announced that it has begun preparations for its listing on the Abu Dhabi Securities Exchange (ADX) Growth Market by 2026, in a strategic move aimed at strengthening its presence in financial markets and expanding its investment base both within the UAE and internationally. The group boasts a diversified portfolio across multiple vital sectors. In digital payments, Letsia Pay leads operations with active services in the UAE, Egypt, Saudi Arabia, Bahrain, Sri Lanka, and other countries. In technology and software, Rowad Information Technology (RIT) brings over fifteen years of expertise in developing software solutions and applications. In the business and consulting sector, Letsia Business plays a pivotal role in corporate development, evaluation, and training services, supported by a strategic partnership with global consultancy McKinsey & Company to implement best international practices. Meanwhile, Letsia Youth serves as a startup incubator and accelerator to empower young entrepreneurs. In the field of education, the group has expanded through Letsia Edu, which operates a British curriculum international school in Egypt along with vocational training academies, complemented by Letsia Kids, focused on modern educational methods for children. On the marketing front, Letsia Marketing provides comprehensive digital marketing solutions. In digital infrastructure, the group has strengthened its presence via PAYEG for payments and the acquisition of SingleHop in 2023 in hosting and cloud services. The group also manages Wayd, a digital marketplace for buying and selling, OD Fund, a platform connecting entrepreneurs with investors, and Finance Index, a media project specialized in economics and fintech. “The listing on ADX Growth Market represents a strategic turning point in the journey of Letsia. It reflects our ongoing commitment to governance, transparency, and expanding our business horizons. Our aim is to become a strategic partner in supporting the national economy, while also consolidating our global presence.” — Eng. Mohamed Rabie Moawad, Founder and Chairman of Letsia Holding Currently, Letsia operates through its offices in the UAE, Egypt, Lebanon, the United States, and the United Kingdom, with plans to expand soon into European markets. With this step, Letsia reaffirms its commitment to growth and innovation, strengthening its position as an integrated investment platform supporting sustainable economic transformation regionally and globally.
10-09-2025
Statements from Letsia’s Chairman: The 2026 ADX Growth Market Listing Will Be a Turning Point
Abu Dhabi – Eng. Mohamed Rabie Moawad, Founder and Chairman of Letsia Holding, affirmed that the company’s planned listing on the Abu Dhabi Securities Exchange (ADX) Growth Market by 2026 will mark a strategic turning point—financially and institutionally—positioning the group for stronger regional and global expansion. Moawad revealed that Letsia has begun concrete readiness measures that go beyond a typical listing announcement, including: Governance uplift: rolling out enhanced internal controls and performance monitoring aligned with international market standards. Regional expansion: preparations to open new European offices in 2025 to support cross-border investments and partnerships. Strategic advisory: a partnership with McKinsey & Company to drive organizational transformation and operational efficiency. Digital transformation: targeted investments in AI and blockchain to strengthen payments and financial services across the group. The group operates a diversified portfolio across vital sectors: Letsia Pay in digital payments (active in the UAE, Egypt, Saudi Arabia, Bahrain, Sri Lanka, and other markets); Rowad Information Technology (RIT) with 15+ years in software and application development; Letsia Business providing corporate development, evaluation, and training services supported by McKinsey; Letsia Youth as a startup incubator and accelerator; Letsia Edu running a British-curriculum international school in Egypt alongside vocational academies; Letsia Kids focused on modern learning methods for children; Letsia Marketing for integrated digital marketing; PAYEG in payments; the 2023 acquisition of SingleHop in hosting and cloud; the marketplace app Wayd; OD Fund connecting entrepreneurs and investors; and Finance Index covering economics and fintech. “The ADX Growth Market listing is not merely financial expansion; it is a structured pathway to scale our governance, technology, and partnerships. We aim to be a strategic contributor to the national economy while consolidating our global footprint,” Moawad said. Letsia currently operates through offices in the UAE, Egypt, Lebanon, the United States, and the United Kingdom, with plans to expand soon into European markets. The company views the listing as a catalyst to unlock sustainable growth and long-term value for stakeholders.
27-09-2025
Letsia Holding Prepares for Institutional Valuation as It Expands Across Key Sectors
Letsia Holding has officially commenced its institutional valuation process as part of a strategic expansion roadmap designed to usher the group into its next phase of growth, governance, and potential entry into capital markets. Preliminary estimates place the group’s value at over AED 400 million, supported by strong operational performance and a diversified presence across high-impact sectors including technology, education, fintech, and entrepreneurship. The group operates through a well-integrated structure of specialized companies, each designed to address key market needs and built under the strategic leadership of its founder and Chairman, Mohamed Rabie Moawad. From the outset, the group has adopted a model that prioritizes synergy between subsidiaries while maintaining focused expertise in each vertical. Integrated Growth Across Core Verticals In the technology domain, Letsia AI serves as the group's software powerhouse, developing advanced mobile apps, web platforms, and smart TV applications for startups, enterprises, and government clients. With a strong focus on AI integration, automation, and user-centered design, Letsia AI leads the group's digital innovation agenda. Complementing this, the group offers Letsia ERP, a fully integrated enterprise resource planning system made available for free as part of its initiative to support startups. The ERP solution helps early-stage businesses manage their operations effectively—including accounting, HR, inventory, invoicing, and compliance—through a cloud-based, intuitive interface. In the education sector, Letsia EDU operates a private school, a group of vocational training academies, and a children's learning platform focused on AI and coding education. The group has also developed a proprietary programming curriculum for children, currently implemented across several centers and digital platforms. Startup Enablement and Business Acceleration With a firm commitment to innovation, Letsia Youth was established as a dedicated accelerator that supports early-stage ventures, particularly those leveraging artificial intelligence and next-generation technologies. In parallel, Letsia Business provides end-to-end services for entrepreneurs—from business setup and MVP development to feasibility studies, marketing strategy, and operational launch. These efforts form a comprehensive ecosystem to transform ideas into fully-operational ventures. Fintech and Investment Infrastructure In the financial services space, Letsia Pay operates as a licensed payment service provider across eight countries, including the UAE, Egypt, Bahrain, Lebanon, and Sri Lanka. The platform delivers secure payment gateways, multi-currency invoicing systems, settlement services, and API integrations tailored for SMEs and large merchants alike. To address the growing need for early-stage capital access, the group has launched OD Fund—the first digital platform and mobile app in the region dedicated to connecting entrepreneurs directly with investors. The platform offers verified investor profiles, startup showcases, and a streamlined funding request system within a transparent digital environment. Media and Market Intelligence Through its media platform Finance Index, the group delivers economic insights, startup news, and regional market analysis. The platform plays a key role in promoting financial literacy and raising visibility for emerging businesses across the MENA region. Strategic Acquisitions and Future Outlook As part of its forward-looking strategy, Letsia Holding is actively exploring strategic acquisitions, particularly in the education sector in Egypt. Due diligence is currently underway, with formal announcements expected in the coming period. These acquisitions aim to expand the group’s operational footprint and align with its long-term growth ambitions. The institutional valuation marks a defining moment for the group, signaling its readiness to embrace a new level of operational transparency, corporate governance, and investment scalability. This phase of transformation is being led directly by Mohamed Rabie Moawad, who continues to drive the group’s unified vision of building a regional tech powerhouse with global standards and deep local impact.
01-10-2025
A Comprehensive Investment Meeting Shapes the Next Phase of Letsia’s Strategic Partnerships
As part of its ongoing efforts to strengthen its regional presence and expand its network of investment alliances, Letsia held a comprehensive investment meeting bringing together a distinguished group of business leaders and investors from various sectors. The aim was to discuss future collaboration opportunities and support the group’s initiatives for the coming phase. The meeting, chaired by Mohamed Rabie Moawad, Chairman of the Board, reaffirmed Letsia’s commitment to building strategic partnerships that accelerate expansion and create added value across its multi-sector projects—particularly in technology, education, digital finance, and entrepreneurship. Mohamed Rabie Moawad stated during the meeting: “We believe that real expansion is not driven by funding alone, but by partnerships founded on forward-thinking ideas and long-term vision. This phase requires working with partners who can bring meaningful value—at the level of concept and execution.” Discussions on New Investment Opportunities The meeting included extensive discussions around several strategic tracks, including: Launching joint ventures in digital payments and smart financial solutions. Expanding vocational education and digital learning programs into new markets. Supporting entrepreneurship platforms and connecting them with local and international investors. Developing AI-powered technology solutions to support SMEs. Exploring expansion opportunities in Gulf countries and South Asia in the upcoming period. Letsia’s leadership also presented to the investors the group’s recent institutional transformation through the establishment of a collective leadership board that brings together diverse expertises. This development further strengthened investor confidence in the group’s ability to make fast, effective decisions and achieve sustainable growth through an integrated institutional vision. Strengthening Strategic Partnerships This meeting comes as part of a series of engagements conducted by Letsia with local and international investment entities, with the aim of building long-term partnerships that support growth plans and enable the group to expand its projects across multiple sectors. Mohamed Rabie Moawad added: “Partnerships are not a complementary option for us; they are a core element of Letsia’s operating model. We seek partners who can think with us—not just fund us. The future will not be built alone, but through a unified ecosystem moving in the same direction.” A Step That Strengthens Letsia’s Regional Position With this step, the group continues to reinforce its position as one of the region’s most dynamic entities in innovation, education, and entrepreneurship. Letsia is also preparing to launch new initiatives that will be announced soon, in collaboration with investors and partners from within and beyond the region.
14-11-2025
Letsia Pay Obtains PCI DSS Certification, Reinforcing Its Commitment to the Highest Standards of Payment Security
Letsia Pay, one of the key subsidiaries of Letsia Holding specializing in digital payment solutions, has officially obtained the internationally recognized PCI DSS certification, one of the most important global security compliance standards in the electronic payments industry. This achievement stands as a strong validation of Letsia Pay’s commitment to implementing the highest security standards in managing, processing, and storing payment card data, ensuring the protection of sensitive customer and partner information in accordance with globally approved security frameworks. The certification confirms that Letsia Pay has established a highly secure technological infrastructure and advanced protection systems that include: Deployment of state-of-the-art data security technologies A highly secure operational environment for financial transactions Continuous monitoring and control systems Strict procedures to prevent breaches and fraud attempts Commenting on this milestone, Mohamed Rabie Moawad – Chairman of Letsia Holding, stated: “Achieving PCI DSS certification is not just a technical milestone; it is a strategic commitment to our clients and partners. We are building a financial infrastructure that adheres to the highest global standards of security and reliability. This certification reaffirms Letsia Pay’s position as a trusted partner capable of delivering secure payment solutions that support our regional and international expansion plans.” He further emphasized that this accomplishment comes as part of Letsia Holding’s broader strategy to drive digital transformation and deliver innovative financial solutions tailored to the markets in which the company operates, while ensuring maximum levels of trust and protection. PCI DSS certification represents a fundamental global benchmark for companies operating in the digital payments sector, strengthening client confidence and empowering Letsia Pay to further expand its secure financial services across multiple regions. Letsia Pay reaffirmed its continued commitment to developing its digital payment ecosystem and delivering innovative, secure, and high-quality financial services to solidify its position as a leading fintech provider in the region.
31-12-2025