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Statements from Letsia’s Chairman: The 2026 ADX Growth Market Listing Will Be a Turning Point
Abu Dhabi – Eng. Mohamed Rabie Moawad, Founder and Chairman of Letsia Holding, affirmed that the company’s planned listing on the Abu Dhabi Securities Exchange (ADX) Growth Market by 2026 will mark a strategic turning point—financially and institutionally—positioning the group for stronger regional and global expansion. Moawad revealed that Letsia has begun concrete readiness measures that go beyond a typical listing announcement, including: Governance uplift: rolling out enhanced internal controls and performance monitoring aligned with international market standards. Regional expansion: preparations to open new European offices in 2025 to support cross-border investments and partnerships. Strategic advisory: a partnership with McKinsey & Company to drive organizational transformation and operational efficiency. Digital transformation: targeted investments in AI and blockchain to strengthen payments and financial services across the group. The group operates a diversified portfolio across vital sectors: Letsia Pay in digital payments (active in the UAE, Egypt, Saudi Arabia, Bahrain, Sri Lanka, and other markets); Rowad Information Technology (RIT) with 15+ years in software and application development; Letsia Business providing corporate development, evaluation, and training services supported by McKinsey; Letsia Youth as a startup incubator and accelerator; Letsia Edu running a British-curriculum international school in Egypt alongside vocational academies; Letsia Kids focused on modern learning methods for children; Letsia Marketing for integrated digital marketing; PAYEG in payments; the 2023 acquisition of SingleHop in hosting and cloud; the marketplace app Wayd; OD Fund connecting entrepreneurs and investors; and Finance Index covering economics and fintech. “The ADX Growth Market listing is not merely financial expansion; it is a structured pathway to scale our governance, technology, and partnerships. We aim to be a strategic contributor to the national economy while consolidating our global footprint,” Moawad said. Letsia currently operates through offices in the UAE, Egypt, Lebanon, the United States, and the United Kingdom, with plans to expand soon into European markets. The company views the listing as a catalyst to unlock sustainable growth and long-term value for stakeholders.
27-09-2025
Letsia Holding Prepares for Institutional Valuation as It Expands Across Key Sectors
Letsia Holding has officially commenced its institutional valuation process as part of a strategic expansion roadmap designed to usher the group into its next phase of growth, governance, and potential entry into capital markets. Preliminary estimates place the group’s value at over AED 400 million, supported by strong operational performance and a diversified presence across high-impact sectors including technology, education, fintech, and entrepreneurship. The group operates through a well-integrated structure of specialized companies, each designed to address key market needs and built under the strategic leadership of its founder and Chairman, Mohamed Rabie Moawad. From the outset, the group has adopted a model that prioritizes synergy between subsidiaries while maintaining focused expertise in each vertical. Integrated Growth Across Core Verticals In the technology domain, Letsia AI serves as the group's software powerhouse, developing advanced mobile apps, web platforms, and smart TV applications for startups, enterprises, and government clients. With a strong focus on AI integration, automation, and user-centered design, Letsia AI leads the group's digital innovation agenda. Complementing this, the group offers Letsia ERP, a fully integrated enterprise resource planning system made available for free as part of its initiative to support startups. The ERP solution helps early-stage businesses manage their operations effectively—including accounting, HR, inventory, invoicing, and compliance—through a cloud-based, intuitive interface. In the education sector, Letsia EDU operates a private school, a group of vocational training academies, and a children's learning platform focused on AI and coding education. The group has also developed a proprietary programming curriculum for children, currently implemented across several centers and digital platforms. Startup Enablement and Business Acceleration With a firm commitment to innovation, Letsia Youth was established as a dedicated accelerator that supports early-stage ventures, particularly those leveraging artificial intelligence and next-generation technologies. In parallel, Letsia Business provides end-to-end services for entrepreneurs—from business setup and MVP development to feasibility studies, marketing strategy, and operational launch. These efforts form a comprehensive ecosystem to transform ideas into fully-operational ventures. Fintech and Investment Infrastructure In the financial services space, Letsia Pay operates as a licensed payment service provider across eight countries, including the UAE, Egypt, Bahrain, Lebanon, and Sri Lanka. The platform delivers secure payment gateways, multi-currency invoicing systems, settlement services, and API integrations tailored for SMEs and large merchants alike. To address the growing need for early-stage capital access, the group has launched OD Fund—the first digital platform and mobile app in the region dedicated to connecting entrepreneurs directly with investors. The platform offers verified investor profiles, startup showcases, and a streamlined funding request system within a transparent digital environment. Media and Market Intelligence Through its media platform Finance Index, the group delivers economic insights, startup news, and regional market analysis. The platform plays a key role in promoting financial literacy and raising visibility for emerging businesses across the MENA region. Strategic Acquisitions and Future Outlook As part of its forward-looking strategy, Letsia Holding is actively exploring strategic acquisitions, particularly in the education sector in Egypt. Due diligence is currently underway, with formal announcements expected in the coming period. These acquisitions aim to expand the group’s operational footprint and align with its long-term growth ambitions. The institutional valuation marks a defining moment for the group, signaling its readiness to embrace a new level of operational transparency, corporate governance, and investment scalability. This phase of transformation is being led directly by Mohamed Rabie Moawad, who continues to drive the group’s unified vision of building a regional tech powerhouse with global standards and deep local impact.
01-10-2025
Letsia Charts a Strategic Path Toward Global Governance Compliance and Investment Readiness
In a bold step reflecting its commitment to international transparency and sustainability standards, Letsia Group has officially launched a comprehensive plan aimed at aligning its operations with global corporate governance frameworks and preparing its subsidiaries for international investment evaluation. This initiative comes as part of a broader transformation strategy that sets the stage for potential listings on regional and global financial markets. Mohamed Rabie Moawad, Founder and Chairman of Letsia Group, emphasized that this phase marks a major milestone in the company’s evolution. A clear roadmap has been approved, including: Modernizing operational and financial policies across all subsidiaries. Conducting a complete structural review of internal systems in alignment with investor expectations. Establishing a dedicated Governance & Compliance Unit reporting directly to executive leadership. Adopting a unified financial valuation framework in collaboration with global consulting firms and independent experts. Moawad added that this approach not only enhances the group’s ability to attract capital and scale sustainably, but also reinforces the resilience and global competitiveness of its affiliated companies. This governance overhaul is a natural continuation of Letsia’s ongoing transformation—blending local insight with global expertise, and fostering integration across all its businesses under a transparent, centralized governance structure.
02-10-2025
Letsia Launches Central Data Analytics Unit to Power Smart Decision Making Across Subsidiaries
In a strategic step toward full digital integration, Letsia Holding has launched a centralized Data Analytics Unit aimed at transforming how decisions are made across its growing ecosystem of companies. Chairman Mohamed Rabie Moawad stated that the new unit will provide real-time data analysis, performance tracking, and predictive insights for all Letsia subsidiaries, including those in fintech, education, youth development, and AI. The unit, powered by Letsia AI, will aggregate data from various platforms and departments to deliver actionable intelligence that supports investment decisions, product development, and operational optimization. "This is not just about data collection — it’s about transforming data into foresight," said Moawad. "Our new analytics unit will serve as the brain behind Letsia's expansion, ensuring every move is backed by insight." The initiative is part of the group's wider “Vision 2030” plan, aiming to create an intelligent infrastructure that connects all branches under one data-driven operational model.
05-10-2025
Letsia Forward Program Opens the Door for Financial Support and Investment in Top Participating Startups
Letsia Youth—the organizing body and official sponsor of the Letsia Forward Program—has announced the expansion of the program to include direct financial support and the opportunity for investment in selected high-potential startup projects participating in the current edition. This strategic move reflects a major step in Letsia Youth’s role within the entrepreneurship ecosystem, transitioning from offering training and mentorship only to providing real funding and investment opportunities for promising early-stage companies. The expansion aligns with the broader vision of the parent company, Letsia Holding, to build an integrated ecosystem that combines training, development, funding, and investor access—helping entrepreneurs strengthen their chances of success during their early phases. A Comprehensive Approach Combining Training and Funding Through this initiative, the program aims to: Provide seed funding for standout projects within the program Select high-growth startups for direct investment Support founders in building their Minimum Viable Products (MVPs) Accelerate their readiness for investor pitches Connect startups with a network of mentors, experts, and investment partners Selection Criteria for Funded Startups The evaluation process will consider: Innovation and strength of the idea Team readiness and execution capability Market size and scalability Growth potential Financial and operational viability Working teams within Letsia Youth are developing a transparent and fair assessment framework to ensure that the strongest projects receive appropriate financial and investment support. A Step Toward Supporting Founders from the Very Beginning Program management confirmed that this initiative responds to the rising need among entrepreneurs for programs that combine: Professional training Technical and operational support And finally, funding and investment This makes the Letsia Forward Program one of the most comprehensive and impactful initiatives supporting early-stage startups in the region. Preparing to Announce the First Batch of Funded Projects In the coming weeks, Letsia Youth is expected to announce: The startups selected for funding The amount of financial support provided Details of potential investments Plans for incubation and follow-up With this step, Letsia Youth continues to strengthen its position as a leading supporter of entrepreneurs in the region, transforming the Letsia Forward Program into an integrated platform for training, funding, and scalable growth capable of creating real impact in the startup ecosystem.
28-11-2025
Following the Conclusion of the Opening Days, the Letsia Forward Program Enters Its Core Phase
The Letsia Forward Program has successfully concluded its opening days, marking the start of the core phase of the program, which will continue over the next three months with a strong focus on hands-on development and practical execution. The opening days witnessed broad participation from entrepreneurs, investors, and industry experts, featuring training sessions, interactive workshops, and direct discussions focused on investment readiness, business model development, and identifying growth and expansion opportunities across different markets. With the launch of the core phase, the program moves into a more in-depth and focused stage centered on practical implementation, ongoing mentorship, and continuous follow-up with participants. This phase aims to support entrepreneurs in refining their projects, strengthening operational plans, and preparing for the next stages of growth. The extended phase of the program emphasizes one-on-one engagement with founders, specialized mentorship sessions, and regular progress tracking, ensuring that participants gain maximum value throughout the program’s duration. The continuation of the program aligns with the vision of Letsia Youth, supported by Letsia Holding, to build an integrated ecosystem dedicated to developing young talent and empowering entrepreneurs to meet market demands and transform their ideas into sustainable, real-world ventures. Program organizers emphasized that the conclusion of the opening days does not represent an end, but rather the beginning of the most impactful phase of the Letsia Forward Program, during which participants will work closely with mentors and experts over the coming months to achieve meaningful progress and measurable outcomes.
20-12-2025
The Entrepreneurial Journey Continues with the Letsia Forward Program
The entrepreneurial journey within the Letsia Forward Program enters a new and more in-depth phase, as the selected companies are set to begin the core training stage on the 24th of this month, continuing for three consecutive months as part of a comprehensive program focused on practical development and building scalable, sustainable businesses. This phase follows the conclusion of the opening days, which witnessed strong engagement from entrepreneurs, investors, and industry experts. The program now moves from introductory sessions to a phase centered on structured execution, continuous mentorship, and hands-on follow-up with each participating company, guided by a clear roadmap and measurable objectives. Throughout the three-month period, the program will cover a range of core topics that form the foundation of the Letsia Forward Program, including: Developing and refining executable business models Investment readiness and preparation for funding stages Strategic planning for growth and market expansion Operational foundations and organizational structure building Market analysis and understanding customer needs Pitch deck preparation and investment storytelling Investor communication and partnership development This stage places strong emphasis on practical application and individualized support, with each company receiving tailored guidance based on its current position, challenges, and growth potential. Founders will work closely with mentors to assess progress, address obstacles, and implement actionable development plans. The core phase also includes ongoing mentorship sessions, regular performance reviews, and in-depth discussions designed to help entrepreneurs make informed decisions, strengthen execution capabilities, and build clear, data-driven growth paths. The continuation of the Letsia Forward Program aligns with the vision of Letsia Youth, with the support of Letsia Holding, to build an integrated entrepreneurial ecosystem that goes beyond theoretical training and focuses on preparing founders to manage real businesses, overcome challenges, and progress toward advanced growth stages. As this phase begins, the participating companies embark on a new chapter of their entrepreneurial journey—one defined by sustained development, close collaboration, and a clear focus on turning ideas into viable, growth-ready ventures.
20-12-2025
Tomorrow, a New Phase Begins in the Letsia Forward Program with the Start of Core Training
Tomorrow, the Letsia Forward Program will officially launch its core training phase, marking the start of hands-on training and intensive follow-up for the selected companies. This phase will run for three consecutive months and is designed to support entrepreneurs in transforming their ideas into executable, scalable ventures. This stage follows the conclusion of the opening days, which witnessed strong engagement from entrepreneurs, investors, and industry experts. The program now transitions from introductory and high-level sessions to a phase focused on deep practical execution with the accepted companies. The core phase centers on key pillars that form the foundation of the Letsia Forward Program, including: Developing and refining executable business models Investment readiness and preparation for funding stages Strategic planning for growth and market expansion Operational foundations and organizational structure building Market understanding and customer needs analysis Pitch deck preparation and investor communication Throughout the training period, entrepreneurs will work closely with trainers and experts through continuous mentorship, one-on-one follow-up, and regular progress reviews aimed at measuring advancement, addressing challenges, and building realistic growth paths for each venture. The launch of this phase aligns with the vision of Letsia Youth, with the support of Letsia Holding, to build an integrated entrepreneurial ecosystem that prioritizes practical empowerment over theoretical training, preparing founders to manage real businesses in a rapidly evolving market. With the core phase beginning tomorrow, the participating companies enter a new chapter in their entrepreneurial journey—one defined by sustained development, structured execution, and a clear focus on long-term growth.
23-12-2025
Letsia Pay Obtains PCI DSS Certification, Reinforcing Its Commitment to the Highest Standards of Payment Security
Letsia Pay, one of the key subsidiaries of Letsia Holding specializing in digital payment solutions, has officially obtained the internationally recognized PCI DSS certification, one of the most important global security compliance standards in the electronic payments industry. This achievement stands as a strong validation of Letsia Pay’s commitment to implementing the highest security standards in managing, processing, and storing payment card data, ensuring the protection of sensitive customer and partner information in accordance with globally approved security frameworks. The certification confirms that Letsia Pay has established a highly secure technological infrastructure and advanced protection systems that include: Deployment of state-of-the-art data security technologies A highly secure operational environment for financial transactions Continuous monitoring and control systems Strict procedures to prevent breaches and fraud attempts Commenting on this milestone, Mohamed Rabie Moawad – Chairman of Letsia Holding, stated: “Achieving PCI DSS certification is not just a technical milestone; it is a strategic commitment to our clients and partners. We are building a financial infrastructure that adheres to the highest global standards of security and reliability. This certification reaffirms Letsia Pay’s position as a trusted partner capable of delivering secure payment solutions that support our regional and international expansion plans.” He further emphasized that this accomplishment comes as part of Letsia Holding’s broader strategy to drive digital transformation and deliver innovative financial solutions tailored to the markets in which the company operates, while ensuring maximum levels of trust and protection. PCI DSS certification represents a fundamental global benchmark for companies operating in the digital payments sector, strengthening client confidence and empowering Letsia Pay to further expand its secure financial services across multiple regions. Letsia Pay reaffirmed its continued commitment to developing its digital payment ecosystem and delivering innovative, secure, and high-quality financial services to solidify its position as a leading fintech provider in the region.
31-12-2025
Letsia Continues to Develop OD Fund with the Initial Version Now Available to Users
Letsia announced the continued development of OD Fund, the innovative investment platform designed to connect entrepreneurs with investors through a modern digital ecosystem. As part of this development journey, the company has made the initial version of the application available to a selected group of users gradually, marking a practical transition toward real-world testing. This stage represents a key step in moving from the design and planning phase to actual user experience, allowing the platform to test its core functionalities, monitor performance in real operational conditions, and evaluate user interaction in order to identify areas of improvement before the full public launch. The current phase focuses on: • Testing the user interface and overall experience • Evaluating platform stability and technical performance • Monitoring user engagement with the app’s main features • Collecting feedback to enhance upcoming releases Letsia confirmed that this phase comes as part of a clear strategy to build a reliable, professional, and highly efficient platform capable of serving both entrepreneurs and investors effectively. The company emphasized that OD Fund will continue to evolve over the coming period, with new features and enhancements to be introduced progressively. OD Fund is considered one of the group’s strategic projects, aiming to create an intelligent digital bridge between startups and investors by providing an organized, efficient, and innovation-driven platform in the investment and funding ecosystem. Letsia Holding also clarified that the availability of this initial version does not represent the final launch of the platform, but rather an essential step within a gradual development roadmap designed to ensure that the application reaches the highest levels of readiness and performance upon its full official release.
04-01-2026
From Vienna… Letsia Strengthens Its European Presence through the Operational Launch of Vocational Training Programs
From its base in Vienna, Austria, Letsia Emirates Holding has confirmed the successful operational rollout of the vocational training programs delivered through its educational arm in Austria — marking a clear transition from the establishment phase to sustainable execution within the European vocational education ecosystem. This milestone follows the group’s previous announcement regarding its entry into vocational education in Austria. Over the past period, the academy has demonstrated its ability to deliver practice-oriented training aligned with European standards and the evolving needs of the modern labor market, with a strong focus on employability, practical skills, and real-world professional readiness. In this context, Mohamed Rabie Moawad, Chairman of the Board of Letsia Emirates Holding, stated that moving into full operational implementation reflects the maturity of the group’s strategic vision. He emphasized that Vienna provides an ideal environment for scaling Letsia’s education model, which is built on quality, governance, and measurable outcomes. He further highlighted that the successful rollout demonstrates Letsia’s capacity to: Operate effectively within the European education and vocational framework Align its programs with the needs of technical and administrative sectors Integrate European standards with global operational expertise Connect vocational learning directly to real employment opportunities For its part, the academy’s management confirmed that the next phase will focus on expanding program offerings and strengthening partnerships with local training institutions and companies in Austria — ensuring broader practical opportunities for trainees and increasing the academy’s impact within the European vocational system.
16-01-2026