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Happy new year
Letsia cordially greets all its employees and customers, hoping that next year may have many successes and achievements. Our best wishes to each one of you. Happy New Year.
01-01-2022
Letsia Accelerates International Growth With the Opening of a New Office in Philadelphia USA
Letsia, one of the leading holding companies in the UAE, is pleased to announce the opening of its new office in Philadelphia, USA, to support the company’s growth strategy in 2023. One way that Letsia is bringing innovation to the US market is by utilizing their extensive experience and expertise in Software. we have a deep understanding of the industry and the challenges that businesses face, and we have developed unique solutions to address those challenges. our solutions have been successful in MENA, and we are confident that we will be equally successful in the United States. Letsia is also focused on embracing new technologies to stay ahead of the competition in the US market. we understand that technology is constantly evolving and that businesses must adapt to stay relevant. Therefore, Letsia is always exploring new technologies and looking for ways to incorporate them into their solutions to offer cutting-edge services to their customers. In summary, Letsia's commitment to leveraging their expertise, embracing new technologies, and focusing on customer needs make them well-positioned to make a significant impact on the US market. If you're searching for a partner that is committed to innovative solutions, Letsia is definitely a company to consider. Finally, Letsia's focus on customer needs is another way that they are bringing innovation to the US market. we realize that each business has unique challenges and goals, and we take the time to understand each customer's specific needs. This enables us to develop customized solutions tailored to their clients' individual requirements.
17-03-2023
Letsia to Participate in GITEX EUROPE 2025 in Berlin to Showcase its Latest Tech Innovations
Letsia Emirates Holding has announced its upcoming participation in GITEX EUROPE 2025, set to take place in Berlin, Germany, from May 21 to 23, 2025. The event is expected to host a wide range of leading global companies specializing in technology and digital transformation. This participation marks a significant step in Letsia’s global expansion strategy. During the event, the company will showcase a selection of its cutting-edge technology products, including solutions in digital payments, smart applications, and digital transformation services, as well as its programs supporting entrepreneurs and startups. One of the highlights of this year’s participation will be the official announcement of "Letsia AI", a groundbreaking new subsidiary that operates entirely through AI-powered virtual employees. Letsia AI is the first of its kind in the region, offering services in software development, digital marketing, app creation, and data analysis — all without relying on traditional human staff. Letsia will welcome visitors at Hall 5, Booth B-27. Board Member Mr. Mohmed Rabie Moawad will be attending the event on behalf of the company’s leadership to engage in strategic meetings and explore new partnerships with global tech leaders. Letsia affirms that its participation in GITEX EUROPE reflects its commitment to innovation and its vision to lead the digital transformation journey — from the UAE to the world.
20-04-2025
Letsia Opens New Branch in Jordan
As part of its ongoing regional expansion strategy, Letsia Emirates Holding has officially announced the opening of its new branch in Amman, Jordan, aiming to strengthen its presence in the Jordanian market and provide advanced digital solutions across various sectors. This move reflects the company’s commitment to delivering high-quality services in areas such as digital transformation, artificial intelligence, software development, digital marketing, and technology consulting. Board Member Mr. Mohmed Rabie Moawad commented on the occasion, stating: "We are proud of this strategic step, which marks a new chapter in Letsia’s growth journey. We aim to bring real value to the Jordanian market through innovative solutions tailored to the demands of the digital age." The new Jordan branch will be led by Regional Director Mr. Tobias Klein, a seasoned technology executive with extensive international experience in scaling operations and driving innovation in emerging markets. His leadership ensures the delivery of world-class services tailored to local and regional needs. The Jordan branch is expected to serve as a key hub for strategic partnerships with both public and private institutions, while also fostering innovation and supporting entrepreneurship throughout the region.
30-04-2025
Statements from Letsia’s Chairman: The 2026 ADX Growth Market Listing Will Be a Turning Point
Abu Dhabi – Eng. Mohamed Rabie Moawad, Founder and Chairman of Letsia Holding, affirmed that the company’s planned listing on the Abu Dhabi Securities Exchange (ADX) Growth Market by 2026 will mark a strategic turning point—financially and institutionally—positioning the group for stronger regional and global expansion. Moawad revealed that Letsia has begun concrete readiness measures that go beyond a typical listing announcement, including: Governance uplift: rolling out enhanced internal controls and performance monitoring aligned with international market standards. Regional expansion: preparations to open new European offices in 2025 to support cross-border investments and partnerships. Strategic advisory: a partnership with McKinsey & Company to drive organizational transformation and operational efficiency. Digital transformation: targeted investments in AI and blockchain to strengthen payments and financial services across the group. The group operates a diversified portfolio across vital sectors: Letsia Pay in digital payments (active in the UAE, Egypt, Saudi Arabia, Bahrain, Sri Lanka, and other markets); Rowad Information Technology (RIT) with 15+ years in software and application development; Letsia Business providing corporate development, evaluation, and training services supported by McKinsey; Letsia Youth as a startup incubator and accelerator; Letsia Edu running a British-curriculum international school in Egypt alongside vocational academies; Letsia Kids focused on modern learning methods for children; Letsia Marketing for integrated digital marketing; PAYEG in payments; the 2023 acquisition of SingleHop in hosting and cloud; the marketplace app Wayd; OD Fund connecting entrepreneurs and investors; and Finance Index covering economics and fintech. “The ADX Growth Market listing is not merely financial expansion; it is a structured pathway to scale our governance, technology, and partnerships. We aim to be a strategic contributor to the national economy while consolidating our global footprint,” Moawad said. Letsia currently operates through offices in the UAE, Egypt, Lebanon, the United States, and the United Kingdom, with plans to expand soon into European markets. The company views the listing as a catalyst to unlock sustainable growth and long-term value for stakeholders.
27-09-2025
Letsia Holding Prepares for Institutional Valuation as It Expands Across Key Sectors
Letsia Holding has officially commenced its institutional valuation process as part of a strategic expansion roadmap designed to usher the group into its next phase of growth, governance, and potential entry into capital markets. Preliminary estimates place the group’s value at over AED 400 million, supported by strong operational performance and a diversified presence across high-impact sectors including technology, education, fintech, and entrepreneurship. The group operates through a well-integrated structure of specialized companies, each designed to address key market needs and built under the strategic leadership of its founder and Chairman, Mohamed Rabie Moawad. From the outset, the group has adopted a model that prioritizes synergy between subsidiaries while maintaining focused expertise in each vertical. Integrated Growth Across Core Verticals In the technology domain, Letsia AI serves as the group's software powerhouse, developing advanced mobile apps, web platforms, and smart TV applications for startups, enterprises, and government clients. With a strong focus on AI integration, automation, and user-centered design, Letsia AI leads the group's digital innovation agenda. Complementing this, the group offers Letsia ERP, a fully integrated enterprise resource planning system made available for free as part of its initiative to support startups. The ERP solution helps early-stage businesses manage their operations effectively—including accounting, HR, inventory, invoicing, and compliance—through a cloud-based, intuitive interface. In the education sector, Letsia EDU operates a private school, a group of vocational training academies, and a children's learning platform focused on AI and coding education. The group has also developed a proprietary programming curriculum for children, currently implemented across several centers and digital platforms. Startup Enablement and Business Acceleration With a firm commitment to innovation, Letsia Youth was established as a dedicated accelerator that supports early-stage ventures, particularly those leveraging artificial intelligence and next-generation technologies. In parallel, Letsia Business provides end-to-end services for entrepreneurs—from business setup and MVP development to feasibility studies, marketing strategy, and operational launch. These efforts form a comprehensive ecosystem to transform ideas into fully-operational ventures. Fintech and Investment Infrastructure In the financial services space, Letsia Pay operates as a licensed payment service provider across eight countries, including the UAE, Egypt, Bahrain, Lebanon, and Sri Lanka. The platform delivers secure payment gateways, multi-currency invoicing systems, settlement services, and API integrations tailored for SMEs and large merchants alike. To address the growing need for early-stage capital access, the group has launched OD Fund—the first digital platform and mobile app in the region dedicated to connecting entrepreneurs directly with investors. The platform offers verified investor profiles, startup showcases, and a streamlined funding request system within a transparent digital environment. Media and Market Intelligence Through its media platform Finance Index, the group delivers economic insights, startup news, and regional market analysis. The platform plays a key role in promoting financial literacy and raising visibility for emerging businesses across the MENA region. Strategic Acquisitions and Future Outlook As part of its forward-looking strategy, Letsia Holding is actively exploring strategic acquisitions, particularly in the education sector in Egypt. Due diligence is currently underway, with formal announcements expected in the coming period. These acquisitions aim to expand the group’s operational footprint and align with its long-term growth ambitions. The institutional valuation marks a defining moment for the group, signaling its readiness to embrace a new level of operational transparency, corporate governance, and investment scalability. This phase of transformation is being led directly by Mohamed Rabie Moawad, who continues to drive the group’s unified vision of building a regional tech powerhouse with global standards and deep local impact.
01-10-2025
Letsia Launches Central Data Analytics Unit to Power Smart Decision Making Across Subsidiaries
In a strategic step toward full digital integration, Letsia Holding has launched a centralized Data Analytics Unit aimed at transforming how decisions are made across its growing ecosystem of companies. Chairman Mohamed Rabie Moawad stated that the new unit will provide real-time data analysis, performance tracking, and predictive insights for all Letsia subsidiaries, including those in fintech, education, youth development, and AI. The unit, powered by Letsia AI, will aggregate data from various platforms and departments to deliver actionable intelligence that supports investment decisions, product development, and operational optimization. "This is not just about data collection — it’s about transforming data into foresight," said Moawad. "Our new analytics unit will serve as the brain behind Letsia's expansion, ensuring every move is backed by insight." The initiative is part of the group's wider “Vision 2030” plan, aiming to create an intelligent infrastructure that connects all branches under one data-driven operational model.
05-10-2025
Letsia Holding Announces Strategic Partnership with InnovaDigits to Accelerate AI Transformation
In a strategic step toward deepening its AI-driven transformation, Letsia Holding has announced a new partnership with InnovaDigits, a leading artificial intelligence company renowned for its advanced business applications and real-time data analytics. This collaboration marks a major milestone in Letsia’s Vision 2030 roadmap, which aims to unify all subsidiaries under a smart infrastructure powered by artificial intelligence. Through this partnership, Letsia plans to embed AI into core operations—enhancing decision-making, automating processes, and optimizing portfolio management. InnovaDigits brings years of experience in developing customized AI models, behavioral analytics platforms, chatbots, and predictive financial tools. The company has worked with top-tier enterprises and government institutions across the GCC, earning recognition for its tailored and high-impact AI solutions. Building AI models to evaluate investment opportunities and mitigate risk. Deploying predictive analytics in fintech, education, and startup sectors. Launching intelligent customer engagement tools. Providing executive dashboards powered by real-time insights. Offering technical training for Letsia’s internal teams to ensure sustainable AI integration. Mohamed Rabie Moawad, Chairman of Letsia Holding, commented: “This partnership marks a fundamental shift in how we approach technology. We’re not just using AI—we are designing our strategy around it. InnovaDigits is the right partner to help us lead this transformation with confidence, innovation, and precision.” Both organizations are committed to building a next-generation AI ecosystem that places the UAE at the forefront of smart business operations in the region.
07-10-2025
Letsia Expands Its Global EdTech Network Across Europe and Asia
In line with its vision to advance smart education globally, Letsia Holding has announced the expansion of its international partner network to include leading EdTech companies from Europe and Asia. This strategic move aims to enrich the educational ecosystem through innovative and effective learning technologies. The new partnerships will focus on integrating AI-powered learning platforms, adaptive learning tools, and gamified education solutions, allowing Letsia to deliver customized, cutting-edge educational experiences to learners worldwide. As part of this initiative, Letsia is currently implementing the pilot model in one of its schools in Vienna, Austria — an international private school that includes a specialized vocational training division and a German language education unit. This division is specifically designed to support skilled workers looking to transition from Austria to Germany, bridging the language and qualification gap through intensive training. This initiative represents the first step in a broader plan to scale the model across other institutions within the Letsia education ecosystem. It reflects Letsia’s long-term strategy to blend academic education with vocational upskilling, tailored to the needs of the modern labor market. Through this expansion, Letsia reinforces its position as a global innovator in education, leveraging technology to support lifelong learning, digital transformation, and sustainable workforce development across borders.
18-10-2025
A Comprehensive Investment Meeting Shapes the Next Phase of Letsia’s Strategic Partnerships
As part of its ongoing efforts to strengthen its regional presence and expand its network of investment alliances, Letsia held a comprehensive investment meeting bringing together a distinguished group of business leaders and investors from various sectors. The aim was to discuss future collaboration opportunities and support the group’s initiatives for the coming phase. The meeting, chaired by Mohamed Rabie Moawad, Chairman of the Board, reaffirmed Letsia’s commitment to building strategic partnerships that accelerate expansion and create added value across its multi-sector projects—particularly in technology, education, digital finance, and entrepreneurship. Mohamed Rabie Moawad stated during the meeting: “We believe that real expansion is not driven by funding alone, but by partnerships founded on forward-thinking ideas and long-term vision. This phase requires working with partners who can bring meaningful value—at the level of concept and execution.” Discussions on New Investment Opportunities The meeting included extensive discussions around several strategic tracks, including: Launching joint ventures in digital payments and smart financial solutions. Expanding vocational education and digital learning programs into new markets. Supporting entrepreneurship platforms and connecting them with local and international investors. Developing AI-powered technology solutions to support SMEs. Exploring expansion opportunities in Gulf countries and South Asia in the upcoming period. Letsia’s leadership also presented to the investors the group’s recent institutional transformation through the establishment of a collective leadership board that brings together diverse expertises. This development further strengthened investor confidence in the group’s ability to make fast, effective decisions and achieve sustainable growth through an integrated institutional vision. Strengthening Strategic Partnerships This meeting comes as part of a series of engagements conducted by Letsia with local and international investment entities, with the aim of building long-term partnerships that support growth plans and enable the group to expand its projects across multiple sectors. Mohamed Rabie Moawad added: “Partnerships are not a complementary option for us; they are a core element of Letsia’s operating model. We seek partners who can think with us—not just fund us. The future will not be built alone, but through a unified ecosystem moving in the same direction.” A Step That Strengthens Letsia’s Regional Position With this step, the group continues to reinforce its position as one of the region’s most dynamic entities in innovation, education, and entrepreneurship. Letsia is also preparing to launch new initiatives that will be announced soon, in collaboration with investors and partners from within and beyond the region.
14-11-2025
Letsia Announces the Launch of Phase Two of Its International Expansion in Digital Education Across Europe and Asia
Letsia announces the commencement of Phase Two of its international expansion in the digital education (EdTech) sector. This step comes following the strong results achieved by the Pilot Program implemented in Vienna, Austria, where 68 students received advanced educational and vocational training supported by artificial intelligence and adaptive learning technologies. Chairman Mohamed Rabie Moawad stated that the first-phase experience in Austria marked a pivotal shift, moving the group from the stage of testing its educational model to the stage of broader implementation. He emphasized that the success of the pilot program “reinforced the model’s ability to integrate into the European educational environment and deliver real value aligned with modern learning standards.” Launch of Professional Training Programs Aligned with the German (Ausbildung) System Letsia has officially begun implementing a series of integrated educational and vocational programs designed to prepare learners for enrollment in Germany’s professional training system (Ausbildung). These programs combine European practical training with advanced digital learning experiences. The current programs include: Nursing and Healthcare Offering practical and theoretical training aligned with European healthcare standards. German Language (A1 – B2) Structured, intensive programs supported by interactive learning tools and adaptive performance analytics. Programming and Software Development Covering software engineering, systems development, and preparation for the European tech job market. Technical and Administrative Professions Including technical crafts, administrative skills, and competencies required in industrial and vocational institutions across Germany and Austria. The new training model integrates: Practical training within European institutions Digital learning via the Letsia Smart Education Platform Continuous evaluation using AI-driven analytical tools Pilot Program Outcomes: The Foundation of the New Expansion Phase The training of 68 students in Vienna demonstrated: High levels of engagement in smart classrooms Strong learner commitment Alignment of content with labor market needs The model’s adaptability to multicultural environments Educational institutions in Austria reported that Letsia’s model shows strong potential for supporting advanced vocational education. Phase Two Expansion Plans: Formal Growth Across Europe and Asia The current phase includes: Ongoing discussions with educational institutions in Germany to expand vocational training programs Developing advanced training modules in healthcare in Austria Collaborations with smart education entities in Malaysia and India Launching new digital platforms specializing in vocational training and interactive learning Creating educational pathways that connect European training models with learners in the Middle East Mohamed Rabie Moawad stated: “We are building a global educational network that enables learners to transition directly from study to profession. Our vision integrates theoretical knowledge, practical training, and AI-powered smart education.” A Step Toward a Unified Global Education Network Phase Two represents a major step toward building an integrated global education network based on innovation, professional training, and digital transformation. Letsia is set to announce additional partnerships and initiatives in the coming weeks.
19-11-2025
Letsia Forward Program Attracts a Record Number of Startup Applications in Its Registration Phase
The Letsia Forward Program has witnessed an unprecedented level of interest from startups and entrepreneurs, with registration numbers exceeding expectations in a short period of time. This surge highlights the program’s position as one of the most influential initiatives supporting innovation and early-stage companies in the region. According to Letsia, the high engagement reflects the growing demand for programs that offer practical solutions for development, investment readiness, and rapid growth—especially in a competitive and expanding innovation ecosystem. A Significant Rise Driven by Market Needs Initial data shows that startups applying to join the program come from a wide range of sectors, including: FinTech Digital Education Smart Solutions E-commerce Consulting Services Consumer-focused Applications The program aims to empower early-stage companies through: Specialized training in business model development Sessions with regional and international investors Support in building the Minimum Viable Product (MVP) Advanced advisory services in planning and growth Connecting startups with global accelerators and corporate partners A Platform for Broader Opportunities Program management has indicated that further updates will be announced soon, including: Opening an additional registration window due to high demand Adding new training tracks in investment and technology New collaborations with investment entities and global partners Launching dedicated events connecting startups with investors Letsia Forward Program aims to become a transformative platform that empowers entrepreneurs, supports scalable projects, and accelerates the journey of startups toward market entry and long-term success.
20-11-2025
Letsia Announces the Launch of OD Fund as an Innovative Investment Platform During the Letsia Forward Program Conference
Letsia Holding, in collaboration with Letsia Youth, has officially announced the launch of OD Fund during the Letsia Forward Program conference. This strategic step aims to support entrepreneurs and enable startups to access investors in a more efficient and professional way. Mohamed Rabie Moawad, Chairman of Letsia Holding, stated that the launch of the platform represents “a significant shift from simply supporting ideas and training entrepreneurs to providing a clear and practical pathway for funding and investment.” He emphasized that OD Fund was designed to act as a direct, transparent, and organized bridge between founders and investors. OD Fund stands as one of the most important new initiatives within the Letsia ecosystem, offering an innovative model that connects startups and investors directly. The platform enables founders to present their projects clearly, outline their funding needs, and reach investors who are actively seeking new opportunities. A Platform Connecting Entrepreneurs and Investors in One Place OD Fund enables founders to: Register their projects and present detailed information about their concepts and growth potential Showcase their funding requirements Communicate directly with interested investors Receive technical and developmental support before reaching the investment stage Meanwhile, the platform provides investors with: A curated library of ready-to-fund startup projects The ability to evaluate each project before initiating contact Insights into growth potential and risks Direct communication channels with founders Powered by Letsia and Letsia Youth The launch of OD Fund is supported by Letsia Holding and Letsia Youth, in alignment with the group’s strategic direction to build an integrated entrepreneurial ecosystem that includes: Training and development Funding and investment Supporting early-stage startups Empowering innovation across the region Introducing OD Fund during the Letsia Forward Program reflects Letsia’s commitment to elevating the level of support provided to entrepreneurs. A New Milestone in the Startup Ecosystem The platform is expected to contribute to: Increasing the number of startups receiving funding Enhancing collaboration between founders and investors Creating a digital environment that helps showcase ideas and discover high-potential projects Strengthening the regional entrepreneurial economy Letsia Youth is set to announce the official opening of project submissions on the platform soon, along with launch campaigns targeting both founders and investors.
30-11-2025
Letsia The National Day Is an Opportunity to Renew Our Commitment to Building a Leading Knowledge Based Economy
Letsia Group celebrated the National Day, expressing its pride in the nation’s remarkable journey of development and reaffirming its commitment to supporting the country’s strategic vision of building a knowledge-based economy driven by innovation and technology. The group stated that the National Day represents an important moment to honor the values of unity, dedication, and loyalty, and to inspire future generations to continue the path of progress and advancement. It also commended the nation’s significant achievements in education, technology, innovation, and entrepreneurship — all of which align with Letsia’s vision and future ambitions. Letsia emphasized that its role in the coming years will focus on launching initiatives and projects that empower youth, support startups, and develop educational and training programs that enhance the readiness of national talent for the future. The group also highlighted the importance of continuing collaboration with both the public and private sectors to achieve sustainable development that strengthens the country’s position regionally and globally. The group concluded its statement by stressing that the National Day is not merely an occasion for celebration, but an opportunity to renew its commitment to contributing effectively to building a prosperous society and an advanced economy founded on knowledge and innovation.
02-12-2025