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Letsia Accelerates International Growth With the Opening of a New Office in Philadelphia USA
Letsia, one of the leading holding companies in the UAE, is pleased to announce the opening of its new office in Philadelphia, USA, to support the company’s growth strategy in 2023. One way that Letsia is bringing innovation to the US market is by utilizing their extensive experience and expertise in Software. we have a deep understanding of the industry and the challenges that businesses face, and we have developed unique solutions to address those challenges. our solutions have been successful in MENA, and we are confident that we will be equally successful in the United States. Letsia is also focused on embracing new technologies to stay ahead of the competition in the US market. we understand that technology is constantly evolving and that businesses must adapt to stay relevant. Therefore, Letsia is always exploring new technologies and looking for ways to incorporate them into their solutions to offer cutting-edge services to their customers. In summary, Letsia's commitment to leveraging their expertise, embracing new technologies, and focusing on customer needs make them well-positioned to make a significant impact on the US market. If you're searching for a partner that is committed to innovative solutions, Letsia is definitely a company to consider. Finally, Letsia's focus on customer needs is another way that they are bringing innovation to the US market. we realize that each business has unique challenges and goals, and we take the time to understand each customer's specific needs. This enables us to develop customized solutions tailored to their clients' individual requirements.
17-03-2023
Letsia to Participate in GITEX EUROPE 2025 in Berlin to Showcase its Latest Tech Innovations
Letsia Emirates Holding has announced its upcoming participation in GITEX EUROPE 2025, set to take place in Berlin, Germany, from May 21 to 23, 2025. The event is expected to host a wide range of leading global companies specializing in technology and digital transformation. This participation marks a significant step in Letsia’s global expansion strategy. During the event, the company will showcase a selection of its cutting-edge technology products, including solutions in digital payments, smart applications, and digital transformation services, as well as its programs supporting entrepreneurs and startups. One of the highlights of this year’s participation will be the official announcement of "Letsia AI", a groundbreaking new subsidiary that operates entirely through AI-powered virtual employees. Letsia AI is the first of its kind in the region, offering services in software development, digital marketing, app creation, and data analysis — all without relying on traditional human staff. Letsia will welcome visitors at Hall 5, Booth B-27. Board Member Mr. Mohmed Rabie Moawad will be attending the event on behalf of the company’s leadership to engage in strategic meetings and explore new partnerships with global tech leaders. Letsia affirms that its participation in GITEX EUROPE reflects its commitment to innovation and its vision to lead the digital transformation journey — from the UAE to the world.
20-04-2025
Letsia Opens New Branch in Jordan
As part of its ongoing regional expansion strategy, Letsia Emirates Holding has officially announced the opening of its new branch in Amman, Jordan, aiming to strengthen its presence in the Jordanian market and provide advanced digital solutions across various sectors. This move reflects the company’s commitment to delivering high-quality services in areas such as digital transformation, artificial intelligence, software development, digital marketing, and technology consulting. Board Member Mr. Mohmed Rabie Moawad commented on the occasion, stating: "We are proud of this strategic step, which marks a new chapter in Letsia’s growth journey. We aim to bring real value to the Jordanian market through innovative solutions tailored to the demands of the digital age." The new Jordan branch will be led by Regional Director Mr. Tobias Klein, a seasoned technology executive with extensive international experience in scaling operations and driving innovation in emerging markets. His leadership ensures the delivery of world-class services tailored to local and regional needs. The Jordan branch is expected to serve as a key hub for strategic partnerships with both public and private institutions, while also fostering innovation and supporting entrepreneurship throughout the region.
30-04-2025
Letsia Holding Announces Plans to List on ADX Growth Market
Abu Dhabi – Letsia Holding has announced that it has begun preparations for its listing on the Abu Dhabi Securities Exchange (ADX) Growth Market by 2026, in a strategic move aimed at strengthening its presence in financial markets and expanding its investment base both within the UAE and internationally. The group boasts a diversified portfolio across multiple vital sectors. In digital payments, Letsia Pay leads operations with active services in the UAE, Egypt, Saudi Arabia, Bahrain, Sri Lanka, and other countries. In technology and software, Rowad Information Technology (RIT) brings over fifteen years of expertise in developing software solutions and applications. In the business and consulting sector, Letsia Business plays a pivotal role in corporate development, evaluation, and training services, supported by a strategic partnership with global consultancy McKinsey & Company to implement best international practices. Meanwhile, Letsia Youth serves as a startup incubator and accelerator to empower young entrepreneurs. In the field of education, the group has expanded through Letsia Edu, which operates a British curriculum international school in Egypt along with vocational training academies, complemented by Letsia Kids, focused on modern educational methods for children. On the marketing front, Letsia Marketing provides comprehensive digital marketing solutions. In digital infrastructure, the group has strengthened its presence via PAYEG for payments and the acquisition of SingleHop in 2023 in hosting and cloud services. The group also manages Wayd, a digital marketplace for buying and selling, OD Fund, a platform connecting entrepreneurs with investors, and Finance Index, a media project specialized in economics and fintech. “The listing on ADX Growth Market represents a strategic turning point in the journey of Letsia. It reflects our ongoing commitment to governance, transparency, and expanding our business horizons. Our aim is to become a strategic partner in supporting the national economy, while also consolidating our global presence.” — Eng. Mohamed Rabie Moawad, Founder and Chairman of Letsia Holding Currently, Letsia operates through its offices in the UAE, Egypt, Lebanon, the United States, and the United Kingdom, with plans to expand soon into European markets. With this step, Letsia reaffirms its commitment to growth and innovation, strengthening its position as an integrated investment platform supporting sustainable economic transformation regionally and globally.
10-09-2025
Statements from Letsia’s Chairman: The 2026 ADX Growth Market Listing Will Be a Turning Point
Abu Dhabi – Eng. Mohamed Rabie Moawad, Founder and Chairman of Letsia Holding, affirmed that the company’s planned listing on the Abu Dhabi Securities Exchange (ADX) Growth Market by 2026 will mark a strategic turning point—financially and institutionally—positioning the group for stronger regional and global expansion. Moawad revealed that Letsia has begun concrete readiness measures that go beyond a typical listing announcement, including: Governance uplift: rolling out enhanced internal controls and performance monitoring aligned with international market standards. Regional expansion: preparations to open new European offices in 2025 to support cross-border investments and partnerships. Strategic advisory: a partnership with McKinsey & Company to drive organizational transformation and operational efficiency. Digital transformation: targeted investments in AI and blockchain to strengthen payments and financial services across the group. The group operates a diversified portfolio across vital sectors: Letsia Pay in digital payments (active in the UAE, Egypt, Saudi Arabia, Bahrain, Sri Lanka, and other markets); Rowad Information Technology (RIT) with 15+ years in software and application development; Letsia Business providing corporate development, evaluation, and training services supported by McKinsey; Letsia Youth as a startup incubator and accelerator; Letsia Edu running a British-curriculum international school in Egypt alongside vocational academies; Letsia Kids focused on modern learning methods for children; Letsia Marketing for integrated digital marketing; PAYEG in payments; the 2023 acquisition of SingleHop in hosting and cloud; the marketplace app Wayd; OD Fund connecting entrepreneurs and investors; and Finance Index covering economics and fintech. “The ADX Growth Market listing is not merely financial expansion; it is a structured pathway to scale our governance, technology, and partnerships. We aim to be a strategic contributor to the national economy while consolidating our global footprint,” Moawad said. Letsia currently operates through offices in the UAE, Egypt, Lebanon, the United States, and the United Kingdom, with plans to expand soon into European markets. The company views the listing as a catalyst to unlock sustainable growth and long-term value for stakeholders.
27-09-2025
Letsia Holding Prepares for Institutional Valuation as It Expands Across Key Sectors
Letsia Holding has officially commenced its institutional valuation process as part of a strategic expansion roadmap designed to usher the group into its next phase of growth, governance, and potential entry into capital markets. Preliminary estimates place the group’s value at over AED 400 million, supported by strong operational performance and a diversified presence across high-impact sectors including technology, education, fintech, and entrepreneurship. The group operates through a well-integrated structure of specialized companies, each designed to address key market needs and built under the strategic leadership of its founder and Chairman, Mohamed Rabie Moawad. From the outset, the group has adopted a model that prioritizes synergy between subsidiaries while maintaining focused expertise in each vertical. Integrated Growth Across Core Verticals In the technology domain, Letsia AI serves as the group's software powerhouse, developing advanced mobile apps, web platforms, and smart TV applications for startups, enterprises, and government clients. With a strong focus on AI integration, automation, and user-centered design, Letsia AI leads the group's digital innovation agenda. Complementing this, the group offers Letsia ERP, a fully integrated enterprise resource planning system made available for free as part of its initiative to support startups. The ERP solution helps early-stage businesses manage their operations effectively—including accounting, HR, inventory, invoicing, and compliance—through a cloud-based, intuitive interface. In the education sector, Letsia EDU operates a private school, a group of vocational training academies, and a children's learning platform focused on AI and coding education. The group has also developed a proprietary programming curriculum for children, currently implemented across several centers and digital platforms. Startup Enablement and Business Acceleration With a firm commitment to innovation, Letsia Youth was established as a dedicated accelerator that supports early-stage ventures, particularly those leveraging artificial intelligence and next-generation technologies. In parallel, Letsia Business provides end-to-end services for entrepreneurs—from business setup and MVP development to feasibility studies, marketing strategy, and operational launch. These efforts form a comprehensive ecosystem to transform ideas into fully-operational ventures. Fintech and Investment Infrastructure In the financial services space, Letsia Pay operates as a licensed payment service provider across eight countries, including the UAE, Egypt, Bahrain, Lebanon, and Sri Lanka. The platform delivers secure payment gateways, multi-currency invoicing systems, settlement services, and API integrations tailored for SMEs and large merchants alike. To address the growing need for early-stage capital access, the group has launched OD Fund—the first digital platform and mobile app in the region dedicated to connecting entrepreneurs directly with investors. The platform offers verified investor profiles, startup showcases, and a streamlined funding request system within a transparent digital environment. Media and Market Intelligence Through its media platform Finance Index, the group delivers economic insights, startup news, and regional market analysis. The platform plays a key role in promoting financial literacy and raising visibility for emerging businesses across the MENA region. Strategic Acquisitions and Future Outlook As part of its forward-looking strategy, Letsia Holding is actively exploring strategic acquisitions, particularly in the education sector in Egypt. Due diligence is currently underway, with formal announcements expected in the coming period. These acquisitions aim to expand the group’s operational footprint and align with its long-term growth ambitions. The institutional valuation marks a defining moment for the group, signaling its readiness to embrace a new level of operational transparency, corporate governance, and investment scalability. This phase of transformation is being led directly by Mohamed Rabie Moawad, who continues to drive the group’s unified vision of building a regional tech powerhouse with global standards and deep local impact.
01-10-2025
Letsia Charts a Strategic Path Toward Global Governance Compliance and Investment Readiness
In a bold step reflecting its commitment to international transparency and sustainability standards, Letsia Group has officially launched a comprehensive plan aimed at aligning its operations with global corporate governance frameworks and preparing its subsidiaries for international investment evaluation. This initiative comes as part of a broader transformation strategy that sets the stage for potential listings on regional and global financial markets. Mohamed Rabie Moawad, Founder and Chairman of Letsia Group, emphasized that this phase marks a major milestone in the company’s evolution. A clear roadmap has been approved, including: Modernizing operational and financial policies across all subsidiaries. Conducting a complete structural review of internal systems in alignment with investor expectations. Establishing a dedicated Governance & Compliance Unit reporting directly to executive leadership. Adopting a unified financial valuation framework in collaboration with global consulting firms and independent experts. Moawad added that this approach not only enhances the group’s ability to attract capital and scale sustainably, but also reinforces the resilience and global competitiveness of its affiliated companies. This governance overhaul is a natural continuation of Letsia’s ongoing transformation—blending local insight with global expertise, and fostering integration across all its businesses under a transparent, centralized governance structure.
02-10-2025
Ai Takes The Lead In Letsia Investment Decisions
In a bold move aligning with its vision for intelligent growth, Letsia Holding has officially adopted artificial intelligence as a core driver of its investment decision-making process for the current quarter. Chairman Mohamed Rabie Moawad announced that Letsia has begun using advanced AI models developed by its subsidiary, Letsia AI, to evaluate opportunities, assess risk, and optimize portfolio strategies across sectors including fintech, education, and early-stage startups. The AI system leverages real-time market data, behavioral analysis, and economic indicators to identify high-potential ventures. According to Moawad, this has already accelerated decision-making speed and enhanced strategic accuracy, especially in acquisitions and partnership screening. This move is part of Letsia’s broader digital transformation initiative, known internally as “Vision 2030”, which aims to unify smart systems across its ecosystem of subsidiaries, creating a data-driven, fully automated business infrastructure. “AI is not just a tool for us,” said Moawad. “It is a strategic co-pilot guiding our capital deployment and helping us foresee opportunities others might miss.” Letsia continues to reinforce its position as a regional innovation powerhouse, blending leadership vision with cutting-edge technology.
04-10-2025
Letsia Launches (Letsia Forward Program) to Empower the Next Generation of Innovators
In a bold step toward fostering the next generation of tech-savvy entrepreneurs, Letsia proudly announces the official launch of the Letsia Forward Program, a strategic initiative developed and managed through its youth division, Letsia Youth. The program was unveiled as part of Letsia’s ongoing commitment to innovation, digital transformation, and talent acceleration across the MENA region. Mohamed Rabie Moawad, Chairman of Letsia Holding, emphasized that the program will serve as a catalyst for preparing young minds to lead the future of AI-powered businesses and startups. Set to commence on December 15, 2025, the Letsia Forward Program is designed as a structured and immersive training track that will span three months of intensive coaching, mentorship, and real-world application. Participants will gain hands-on experience in startup development, AI integration, MVP building, market research, and investor pitching — all under the guidance of seasoned experts and startup veterans. The program will select 50 high-potential youth participants from diverse academic and professional backgrounds. These individuals will be equipped with the tools and resources necessary to develop innovative solutions in sectors including fintech, edtech, healthtech, and sustainability. As part of the program’s distinctive approach, participants will receive access to Letsia’s ecosystem of companies, tools, AI models, and funding support. In the final phase, selected startups will be given the opportunity to receive seed funding and incubation under Letsia Business. "The Letsia Forward Program reflects our vision for inclusive innovation," said Moawad. "We're not just building businesses — we’re empowering a generation to redefine what’s possible through collaboration, creativity, and intelligent systems." The program marks another milestone in Letsia’s growing portfolio of initiatives aimed at developing talent, empowering communities, and shaping the future of business from the UAE to the world.
11-10-2025
Letsia Forward Program Kicks Off This December: Intensive Training for Arab Youth in Innovation and Entrepreneurship
As part of its strategic vision for a future driven by innovation and knowledge, Letsia announces the launch of its flagship initiative, the Letsia Forward Program, officially starting on December 15, 2025. The program will operate under the Letsia Youth arm and aims to support and empower young individuals between the ages of 18 and 30 across the Arab world. Chairman Mohamed Rabie Moawad confirmed that this initiative marks a transformative step in youth development, designed to offer a fully integrated learning journey. The curriculum includes ideation validation, business modeling, MVP development, digital marketing, and investor readiness training. “This program is about equipping our youth with practical tools and visionary mindset to become global change-makers,” said Moawad. Participants will benefit from interactive modules, live sessions, expert mentorship, and the opportunity to apply for funding through OD Fund, Letsia’s dedicated investment platform. Graduates may also qualify to join the Letsia business incubator and further scale their ventures with strategic support. The program will be delivered bilingually in Arabic and English, through a hybrid model combining online learning, live coaching, and regional events in major cities such as Dubai, Cairo, and Riyadh. Applications are expected to open in November 2025, and all ambitious youth and early-stage entrepreneurs are encouraged to follow official Letsia and Letsia Youth channels for upcoming announcements and eligibility details.
14-10-2025
Letsia Expands Its Global EdTech Network Across Europe and Asia
In line with its vision to advance smart education globally, Letsia Holding has announced the expansion of its international partner network to include leading EdTech companies from Europe and Asia. This strategic move aims to enrich the educational ecosystem through innovative and effective learning technologies. The new partnerships will focus on integrating AI-powered learning platforms, adaptive learning tools, and gamified education solutions, allowing Letsia to deliver customized, cutting-edge educational experiences to learners worldwide. As part of this initiative, Letsia is currently implementing the pilot model in one of its schools in Vienna, Austria — an international private school that includes a specialized vocational training division and a German language education unit. This division is specifically designed to support skilled workers looking to transition from Austria to Germany, bridging the language and qualification gap through intensive training. This initiative represents the first step in a broader plan to scale the model across other institutions within the Letsia education ecosystem. It reflects Letsia’s long-term strategy to blend academic education with vocational upskilling, tailored to the needs of the modern labor market. Through this expansion, Letsia reinforces its position as a global innovator in education, leveraging technology to support lifelong learning, digital transformation, and sustainable workforce development across borders.
18-10-2025