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Letsia Holding Announces Plans to List on ADX Growth Market
Abu Dhabi – Letsia Holding has announced that it has begun preparations for its listing on the Abu Dhabi Securities Exchange (ADX) Growth Market by 2026, in a strategic move aimed at strengthening its presence in financial markets and expanding its investment base both within the UAE and internationally. The group boasts a diversified portfolio across multiple vital sectors. In digital payments, Letsia Pay leads operations with active services in the UAE, Egypt, Saudi Arabia, Bahrain, Sri Lanka, and other countries. In technology and software, Rowad Information Technology (RIT) brings over fifteen years of expertise in developing software solutions and applications. In the business and consulting sector, Letsia Business plays a pivotal role in corporate development, evaluation, and training services, supported by a strategic partnership with global consultancy McKinsey & Company to implement best international practices. Meanwhile, Letsia Youth serves as a startup incubator and accelerator to empower young entrepreneurs. In the field of education, the group has expanded through Letsia Edu, which operates a British curriculum international school in Egypt along with vocational training academies, complemented by Letsia Kids, focused on modern educational methods for children. On the marketing front, Letsia Marketing provides comprehensive digital marketing solutions. In digital infrastructure, the group has strengthened its presence via PAYEG for payments and the acquisition of SingleHop in 2023 in hosting and cloud services. The group also manages Wayd, a digital marketplace for buying and selling, OD Fund, a platform connecting entrepreneurs with investors, and Finance Index, a media project specialized in economics and fintech. “The listing on ADX Growth Market represents a strategic turning point in the journey of Letsia. It reflects our ongoing commitment to governance, transparency, and expanding our business horizons. Our aim is to become a strategic partner in supporting the national economy, while also consolidating our global presence.” — Eng. Mohamed Rabie Moawad, Founder and Chairman of Letsia Holding Currently, Letsia operates through its offices in the UAE, Egypt, Lebanon, the United States, and the United Kingdom, with plans to expand soon into European markets. With this step, Letsia reaffirms its commitment to growth and innovation, strengthening its position as an integrated investment platform supporting sustainable economic transformation regionally and globally.
10-09-2025
Letsia Holding Prepares for Institutional Valuation as It Expands Across Key Sectors
Letsia Holding has officially commenced its institutional valuation process as part of a strategic expansion roadmap designed to usher the group into its next phase of growth, governance, and potential entry into capital markets. Preliminary estimates place the group’s value at over AED 400 million, supported by strong operational performance and a diversified presence across high-impact sectors including technology, education, fintech, and entrepreneurship. The group operates through a well-integrated structure of specialized companies, each designed to address key market needs and built under the strategic leadership of its founder and Chairman, Mohamed Rabie Moawad. From the outset, the group has adopted a model that prioritizes synergy between subsidiaries while maintaining focused expertise in each vertical. Integrated Growth Across Core Verticals In the technology domain, Letsia AI serves as the group's software powerhouse, developing advanced mobile apps, web platforms, and smart TV applications for startups, enterprises, and government clients. With a strong focus on AI integration, automation, and user-centered design, Letsia AI leads the group's digital innovation agenda. Complementing this, the group offers Letsia ERP, a fully integrated enterprise resource planning system made available for free as part of its initiative to support startups. The ERP solution helps early-stage businesses manage their operations effectively—including accounting, HR, inventory, invoicing, and compliance—through a cloud-based, intuitive interface. In the education sector, Letsia EDU operates a private school, a group of vocational training academies, and a children's learning platform focused on AI and coding education. The group has also developed a proprietary programming curriculum for children, currently implemented across several centers and digital platforms. Startup Enablement and Business Acceleration With a firm commitment to innovation, Letsia Youth was established as a dedicated accelerator that supports early-stage ventures, particularly those leveraging artificial intelligence and next-generation technologies. In parallel, Letsia Business provides end-to-end services for entrepreneurs—from business setup and MVP development to feasibility studies, marketing strategy, and operational launch. These efforts form a comprehensive ecosystem to transform ideas into fully-operational ventures. Fintech and Investment Infrastructure In the financial services space, Letsia Pay operates as a licensed payment service provider across eight countries, including the UAE, Egypt, Bahrain, Lebanon, and Sri Lanka. The platform delivers secure payment gateways, multi-currency invoicing systems, settlement services, and API integrations tailored for SMEs and large merchants alike. To address the growing need for early-stage capital access, the group has launched OD Fund—the first digital platform and mobile app in the region dedicated to connecting entrepreneurs directly with investors. The platform offers verified investor profiles, startup showcases, and a streamlined funding request system within a transparent digital environment. Media and Market Intelligence Through its media platform Finance Index, the group delivers economic insights, startup news, and regional market analysis. The platform plays a key role in promoting financial literacy and raising visibility for emerging businesses across the MENA region. Strategic Acquisitions and Future Outlook As part of its forward-looking strategy, Letsia Holding is actively exploring strategic acquisitions, particularly in the education sector in Egypt. Due diligence is currently underway, with formal announcements expected in the coming period. These acquisitions aim to expand the group’s operational footprint and align with its long-term growth ambitions. The institutional valuation marks a defining moment for the group, signaling its readiness to embrace a new level of operational transparency, corporate governance, and investment scalability. This phase of transformation is being led directly by Mohamed Rabie Moawad, who continues to drive the group’s unified vision of building a regional tech powerhouse with global standards and deep local impact.
01-10-2025
Ai Takes The Lead In Letsia Investment Decisions
In a bold move aligning with its vision for intelligent growth, Letsia Holding has officially adopted artificial intelligence as a core driver of its investment decision-making process for the current quarter. Chairman Mohamed Rabie Moawad announced that Letsia has begun using advanced AI models developed by its subsidiary, Letsia AI, to evaluate opportunities, assess risk, and optimize portfolio strategies across sectors including fintech, education, and early-stage startups. The AI system leverages real-time market data, behavioral analysis, and economic indicators to identify high-potential ventures. According to Moawad, this has already accelerated decision-making speed and enhanced strategic accuracy, especially in acquisitions and partnership screening. This move is part of Letsia’s broader digital transformation initiative, known internally as “Vision 2030”, which aims to unify smart systems across its ecosystem of subsidiaries, creating a data-driven, fully automated business infrastructure. “AI is not just a tool for us,” said Moawad. “It is a strategic co-pilot guiding our capital deployment and helping us foresee opportunities others might miss.” Letsia continues to reinforce its position as a regional innovation powerhouse, blending leadership vision with cutting-edge technology.
04-10-2025
Letsia Launches Central Data Analytics Unit to Power Smart Decision Making Across Subsidiaries
In a strategic step toward full digital integration, Letsia Holding has launched a centralized Data Analytics Unit aimed at transforming how decisions are made across its growing ecosystem of companies. Chairman Mohamed Rabie Moawad stated that the new unit will provide real-time data analysis, performance tracking, and predictive insights for all Letsia subsidiaries, including those in fintech, education, youth development, and AI. The unit, powered by Letsia AI, will aggregate data from various platforms and departments to deliver actionable intelligence that supports investment decisions, product development, and operational optimization. "This is not just about data collection — it’s about transforming data into foresight," said Moawad. "Our new analytics unit will serve as the brain behind Letsia's expansion, ensuring every move is backed by insight." The initiative is part of the group's wider “Vision 2030” plan, aiming to create an intelligent infrastructure that connects all branches under one data-driven operational model.
05-10-2025
Letsia Holding Announces Strategic Partnership with InnovaDigits to Accelerate AI Transformation
In a strategic step toward deepening its AI-driven transformation, Letsia Holding has announced a new partnership with InnovaDigits, a leading artificial intelligence company renowned for its advanced business applications and real-time data analytics. This collaboration marks a major milestone in Letsia’s Vision 2030 roadmap, which aims to unify all subsidiaries under a smart infrastructure powered by artificial intelligence. Through this partnership, Letsia plans to embed AI into core operations—enhancing decision-making, automating processes, and optimizing portfolio management. InnovaDigits brings years of experience in developing customized AI models, behavioral analytics platforms, chatbots, and predictive financial tools. The company has worked with top-tier enterprises and government institutions across the GCC, earning recognition for its tailored and high-impact AI solutions. Building AI models to evaluate investment opportunities and mitigate risk. Deploying predictive analytics in fintech, education, and startup sectors. Launching intelligent customer engagement tools. Providing executive dashboards powered by real-time insights. Offering technical training for Letsia’s internal teams to ensure sustainable AI integration. Mohamed Rabie Moawad, Chairman of Letsia Holding, commented: “This partnership marks a fundamental shift in how we approach technology. We’re not just using AI—we are designing our strategy around it. InnovaDigits is the right partner to help us lead this transformation with confidence, innovation, and precision.” Both organizations are committed to building a next-generation AI ecosystem that places the UAE at the forefront of smart business operations in the region.
07-10-2025
Letsia Pay Obtains PCI DSS Certification, Reinforcing Its Commitment to the Highest Standards of Payment Security
Letsia Pay, one of the key subsidiaries of Letsia Holding specializing in digital payment solutions, has officially obtained the internationally recognized PCI DSS certification, one of the most important global security compliance standards in the electronic payments industry. This achievement stands as a strong validation of Letsia Pay’s commitment to implementing the highest security standards in managing, processing, and storing payment card data, ensuring the protection of sensitive customer and partner information in accordance with globally approved security frameworks. The certification confirms that Letsia Pay has established a highly secure technological infrastructure and advanced protection systems that include: Deployment of state-of-the-art data security technologies A highly secure operational environment for financial transactions Continuous monitoring and control systems Strict procedures to prevent breaches and fraud attempts Commenting on this milestone, Mohamed Rabie Moawad – Chairman of Letsia Holding, stated: “Achieving PCI DSS certification is not just a technical milestone; it is a strategic commitment to our clients and partners. We are building a financial infrastructure that adheres to the highest global standards of security and reliability. This certification reaffirms Letsia Pay’s position as a trusted partner capable of delivering secure payment solutions that support our regional and international expansion plans.” He further emphasized that this accomplishment comes as part of Letsia Holding’s broader strategy to drive digital transformation and deliver innovative financial solutions tailored to the markets in which the company operates, while ensuring maximum levels of trust and protection. PCI DSS certification represents a fundamental global benchmark for companies operating in the digital payments sector, strengthening client confidence and empowering Letsia Pay to further expand its secure financial services across multiple regions. Letsia Pay reaffirmed its continued commitment to developing its digital payment ecosystem and delivering innovative, secure, and high-quality financial services to solidify its position as a leading fintech provider in the region.
31-12-2025
Letsia Introduces Letsia HyperDC: A Green Data Center and Enterprise Cloud in Riyadh
Letsia Holding has announced the development of Letsia HyperDC, a new green data center and enterprise cloud project in Riyadh, Saudi Arabia, as part of the group’s long-term strategy to strengthen its digital infrastructure and expand its technology services across the region. The project is designed to support the growing demand for cloud computing, enterprise hosting, and next-generation digital services, while providing businesses and organizations with reliable, scalable, and high-performance infrastructure solutions. Letsia HyperDC will serve as a foundation for a wide range of services, including cloud platforms, dedicated infrastructure, enterprise applications, and future AI-driven workloads, supporting the Kingdom’s rapidly evolving digital economy. Commenting on the project, Mohamed Rabie Moawad – Chairman of Letsia Holding, stated: “Letsia HyperDC represents an important milestone in our expansion strategy. Through this project, we aim to provide advanced infrastructure that supports innovation, digital transformation, and the growing technology needs of businesses across the region.” The company expects the facility to enter its pilot operational phase in February 2027, with development and technical preparations currently underway to ensure the project meets the highest standards of performance, reliability, and sustainabili
30-05-2026
Sustainability at the Core: Letsia HyperDC Bets on Clean Energy and Green Infrastructure
Letsia Holding has highlighted sustainability as a fundamental pillar of its upcoming Letsia HyperDC project in Riyadh, positioning the facility as a next-generation Green Data Center and Enterprise Cloud platform designed to support the region’s growing digital economy while minimizing environmental impact. As demand for cloud computing, artificial intelligence, and digital infrastructure continues to rise, the company is focusing on developing a facility that combines high-performance technology with responsible environmental practices. The project is being designed to align with internationally recognized sustainability standards and modern energy-efficiency principles. According to the company, Letsia HyperDC aims to integrate renewable energy sources, intelligent cooling technologies, and advanced infrastructure management systems to improve operational efficiency and reduce overall energy consumption. The project is also targeting key sustainability benchmarks, including improved power usage effectiveness (PUE), reduced water consumption, and long-term carbon reduction objectives. The initiative reflects a broader industry shift toward environmentally responsible digital infrastructure, where data centers are expected not only to deliver reliability and performance but also contribute to sustainability goals and responsible resource management. Mohamed Rabie Moawad, Chairman of Letsia Holding, stated: “The future of digital infrastructure must be built on both innovation and sustainability. Through Letsia HyperDC, we are working to create a facility that supports the growing technology needs of businesses while embracing environmentally responsible practices and long-term efficiency.” He added that the project represents an important step in Letsia’s vision to develop infrastructure capable of supporting cloud services, enterprise workloads, and future digital innovations while maintaining a strong commitment to environmental responsibility. The company expects Letsia HyperDC to play a key role in supporting organizations seeking scalable cloud infrastructure and enterprise-grade digital services, while contributing to the ongoing development of Saudi Arabia’s digital ecosystem. With sustainability increasingly becoming a strategic priority across the technology sector, Letsia believes that investments in green infrastructure will play a critical role in shaping the future of cloud computing, artificial intelligence, and digital transformation throughout the region.
30-05-2026