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Letsia Accelerates International Growth With the Opening of a New Office in Philadelphia USA
Letsia, one of the leading holding companies in the UAE, is pleased to announce the opening of its new office in Philadelphia, USA, to support the company’s growth strategy in 2023. One way that Letsia is bringing innovation to the US market is by utilizing their extensive experience and expertise in Software. we have a deep understanding of the industry and the challenges that businesses face, and we have developed unique solutions to address those challenges. our solutions have been successful in MENA, and we are confident that we will be equally successful in the United States. Letsia is also focused on embracing new technologies to stay ahead of the competition in the US market. we understand that technology is constantly evolving and that businesses must adapt to stay relevant. Therefore, Letsia is always exploring new technologies and looking for ways to incorporate them into their solutions to offer cutting-edge services to their customers. In summary, Letsia's commitment to leveraging their expertise, embracing new technologies, and focusing on customer needs make them well-positioned to make a significant impact on the US market. If you're searching for a partner that is committed to innovative solutions, Letsia is definitely a company to consider. Finally, Letsia's focus on customer needs is another way that they are bringing innovation to the US market. we realize that each business has unique challenges and goals, and we take the time to understand each customer's specific needs. This enables us to develop customized solutions tailored to their clients' individual requirements.
17-03-2023
Letsia Opens New Branch in Jordan
As part of its ongoing regional expansion strategy, Letsia Emirates Holding has officially announced the opening of its new branch in Amman, Jordan, aiming to strengthen its presence in the Jordanian market and provide advanced digital solutions across various sectors. This move reflects the company’s commitment to delivering high-quality services in areas such as digital transformation, artificial intelligence, software development, digital marketing, and technology consulting. Board Member Mr. Mohmed Rabie Moawad commented on the occasion, stating: "We are proud of this strategic step, which marks a new chapter in Letsia’s growth journey. We aim to bring real value to the Jordanian market through innovative solutions tailored to the demands of the digital age." The new Jordan branch will be led by Regional Director Mr. Tobias Klein, a seasoned technology executive with extensive international experience in scaling operations and driving innovation in emerging markets. His leadership ensures the delivery of world-class services tailored to local and regional needs. The Jordan branch is expected to serve as a key hub for strategic partnerships with both public and private institutions, while also fostering innovation and supporting entrepreneurship throughout the region.
30-04-2025
Letsia Holding Announces Plans to List on ADX Growth Market
Abu Dhabi – Letsia Holding has announced that it has begun preparations for its listing on the Abu Dhabi Securities Exchange (ADX) Growth Market by 2026, in a strategic move aimed at strengthening its presence in financial markets and expanding its investment base both within the UAE and internationally. The group boasts a diversified portfolio across multiple vital sectors. In digital payments, Letsia Pay leads operations with active services in the UAE, Egypt, Saudi Arabia, Bahrain, Sri Lanka, and other countries. In technology and software, Rowad Information Technology (RIT) brings over fifteen years of expertise in developing software solutions and applications. In the business and consulting sector, Letsia Business plays a pivotal role in corporate development, evaluation, and training services, supported by a strategic partnership with global consultancy McKinsey & Company to implement best international practices. Meanwhile, Letsia Youth serves as a startup incubator and accelerator to empower young entrepreneurs. In the field of education, the group has expanded through Letsia Edu, which operates a British curriculum international school in Egypt along with vocational training academies, complemented by Letsia Kids, focused on modern educational methods for children. On the marketing front, Letsia Marketing provides comprehensive digital marketing solutions. In digital infrastructure, the group has strengthened its presence via PAYEG for payments and the acquisition of SingleHop in 2023 in hosting and cloud services. The group also manages Wayd, a digital marketplace for buying and selling, OD Fund, a platform connecting entrepreneurs with investors, and Finance Index, a media project specialized in economics and fintech. “The listing on ADX Growth Market represents a strategic turning point in the journey of Letsia. It reflects our ongoing commitment to governance, transparency, and expanding our business horizons. Our aim is to become a strategic partner in supporting the national economy, while also consolidating our global presence.” — Eng. Mohamed Rabie Moawad, Founder and Chairman of Letsia Holding Currently, Letsia operates through its offices in the UAE, Egypt, Lebanon, the United States, and the United Kingdom, with plans to expand soon into European markets. With this step, Letsia reaffirms its commitment to growth and innovation, strengthening its position as an integrated investment platform supporting sustainable economic transformation regionally and globally.
10-09-2025
Statements from Letsia’s Chairman: The 2026 ADX Growth Market Listing Will Be a Turning Point
Abu Dhabi – Eng. Mohamed Rabie Moawad, Founder and Chairman of Letsia Holding, affirmed that the company’s planned listing on the Abu Dhabi Securities Exchange (ADX) Growth Market by 2026 will mark a strategic turning point—financially and institutionally—positioning the group for stronger regional and global expansion. Moawad revealed that Letsia has begun concrete readiness measures that go beyond a typical listing announcement, including: Governance uplift: rolling out enhanced internal controls and performance monitoring aligned with international market standards. Regional expansion: preparations to open new European offices in 2025 to support cross-border investments and partnerships. Strategic advisory: a partnership with McKinsey & Company to drive organizational transformation and operational efficiency. Digital transformation: targeted investments in AI and blockchain to strengthen payments and financial services across the group. The group operates a diversified portfolio across vital sectors: Letsia Pay in digital payments (active in the UAE, Egypt, Saudi Arabia, Bahrain, Sri Lanka, and other markets); Rowad Information Technology (RIT) with 15+ years in software and application development; Letsia Business providing corporate development, evaluation, and training services supported by McKinsey; Letsia Youth as a startup incubator and accelerator; Letsia Edu running a British-curriculum international school in Egypt alongside vocational academies; Letsia Kids focused on modern learning methods for children; Letsia Marketing for integrated digital marketing; PAYEG in payments; the 2023 acquisition of SingleHop in hosting and cloud; the marketplace app Wayd; OD Fund connecting entrepreneurs and investors; and Finance Index covering economics and fintech. “The ADX Growth Market listing is not merely financial expansion; it is a structured pathway to scale our governance, technology, and partnerships. We aim to be a strategic contributor to the national economy while consolidating our global footprint,” Moawad said. Letsia currently operates through offices in the UAE, Egypt, Lebanon, the United States, and the United Kingdom, with plans to expand soon into European markets. The company views the listing as a catalyst to unlock sustainable growth and long-term value for stakeholders.
27-09-2025
Letsia Holding Prepares for Institutional Valuation as It Expands Across Key Sectors
Letsia Holding has officially commenced its institutional valuation process as part of a strategic expansion roadmap designed to usher the group into its next phase of growth, governance, and potential entry into capital markets. Preliminary estimates place the group’s value at over AED 400 million, supported by strong operational performance and a diversified presence across high-impact sectors including technology, education, fintech, and entrepreneurship. The group operates through a well-integrated structure of specialized companies, each designed to address key market needs and built under the strategic leadership of its founder and Chairman, Mohamed Rabie Moawad. From the outset, the group has adopted a model that prioritizes synergy between subsidiaries while maintaining focused expertise in each vertical. Integrated Growth Across Core Verticals In the technology domain, Letsia AI serves as the group's software powerhouse, developing advanced mobile apps, web platforms, and smart TV applications for startups, enterprises, and government clients. With a strong focus on AI integration, automation, and user-centered design, Letsia AI leads the group's digital innovation agenda. Complementing this, the group offers Letsia ERP, a fully integrated enterprise resource planning system made available for free as part of its initiative to support startups. The ERP solution helps early-stage businesses manage their operations effectively—including accounting, HR, inventory, invoicing, and compliance—through a cloud-based, intuitive interface. In the education sector, Letsia EDU operates a private school, a group of vocational training academies, and a children's learning platform focused on AI and coding education. The group has also developed a proprietary programming curriculum for children, currently implemented across several centers and digital platforms. Startup Enablement and Business Acceleration With a firm commitment to innovation, Letsia Youth was established as a dedicated accelerator that supports early-stage ventures, particularly those leveraging artificial intelligence and next-generation technologies. In parallel, Letsia Business provides end-to-end services for entrepreneurs—from business setup and MVP development to feasibility studies, marketing strategy, and operational launch. These efforts form a comprehensive ecosystem to transform ideas into fully-operational ventures. Fintech and Investment Infrastructure In the financial services space, Letsia Pay operates as a licensed payment service provider across eight countries, including the UAE, Egypt, Bahrain, Lebanon, and Sri Lanka. The platform delivers secure payment gateways, multi-currency invoicing systems, settlement services, and API integrations tailored for SMEs and large merchants alike. To address the growing need for early-stage capital access, the group has launched OD Fund—the first digital platform and mobile app in the region dedicated to connecting entrepreneurs directly with investors. The platform offers verified investor profiles, startup showcases, and a streamlined funding request system within a transparent digital environment. Media and Market Intelligence Through its media platform Finance Index, the group delivers economic insights, startup news, and regional market analysis. The platform plays a key role in promoting financial literacy and raising visibility for emerging businesses across the MENA region. Strategic Acquisitions and Future Outlook As part of its forward-looking strategy, Letsia Holding is actively exploring strategic acquisitions, particularly in the education sector in Egypt. Due diligence is currently underway, with formal announcements expected in the coming period. These acquisitions aim to expand the group’s operational footprint and align with its long-term growth ambitions. The institutional valuation marks a defining moment for the group, signaling its readiness to embrace a new level of operational transparency, corporate governance, and investment scalability. This phase of transformation is being led directly by Mohamed Rabie Moawad, who continues to drive the group’s unified vision of building a regional tech powerhouse with global standards and deep local impact.
01-10-2025
Ai Takes The Lead In Letsia Investment Decisions
In a bold move aligning with its vision for intelligent growth, Letsia Holding has officially adopted artificial intelligence as a core driver of its investment decision-making process for the current quarter. Chairman Mohamed Rabie Moawad announced that Letsia has begun using advanced AI models developed by its subsidiary, Letsia AI, to evaluate opportunities, assess risk, and optimize portfolio strategies across sectors including fintech, education, and early-stage startups. The AI system leverages real-time market data, behavioral analysis, and economic indicators to identify high-potential ventures. According to Moawad, this has already accelerated decision-making speed and enhanced strategic accuracy, especially in acquisitions and partnership screening. This move is part of Letsia’s broader digital transformation initiative, known internally as “Vision 2030”, which aims to unify smart systems across its ecosystem of subsidiaries, creating a data-driven, fully automated business infrastructure. “AI is not just a tool for us,” said Moawad. “It is a strategic co-pilot guiding our capital deployment and helping us foresee opportunities others might miss.” Letsia continues to reinforce its position as a regional innovation powerhouse, blending leadership vision with cutting-edge technology.
04-10-2025
Letsia Expands Investment Horizons Through Strategic Presence at GITEX 2025
In line with its commitment to exploring cutting-edge digital trends and expanding its investment portfolio, Letsia continues its strategic participation in GITEX Global 2025, currently underway in Dubai. The event, now in its second day, has attracted top global tech firms, innovators, and venture capitalists. Chairman Mohamed Rabie Moawad affirmed that Letsia’s presence this year is driven by a purely investment-oriented vision, with the goal of identifying promising opportunities in artificial intelligence, smart education, fintech, and emerging technologies. The company’s representatives have engaged with forward-thinking startups and innovative solution providers from over 100 countries. As part of its agenda, Letsia’s team attended the Expand North Star 2025—the world’s largest gathering for startups and investors—held under the GITEX umbrella. Since its inception in 2016, the event has seen remarkable growth, with participating startups increasing from 350 to over 2,000, a growth rate of 471%. The number of investors has risen from 150 to 1,200, while international representation has expanded from 39 to over 100 countries. Letsia commended the exceptional organization of the event and expressed gratitude to the Dubai Chamber of Digital Economy for their pivotal role in positioning Dubai as a global hub for the digital economy and innovation. The company also praised the leadership support behind the event, especially the visits by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and Crown Prince Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, underlining the government’s dedication to smart economic transformation. Through its presence at GITEX 2025, Letsia reaffirms its mission to be a key regional force in technology-led investment and a connector between capital, innovation, and impactful change.
14-10-2025
Letsia Launches “Letsia Forward Program” with a Global Summit in Dubai to Empower the Next Generation of Tech and Business Leaders
Letsia Holding has officially announced the launch of its flagship initiative, the “Letsia Forward Program,” beginning with a five-day international summit in Dubai from December 15 to 19, 2025. The event will bring together global experts, investors, educators, and entrepreneurs to mark the start of a comprehensive training journey aimed at developing future leaders in technology, innovation, and entrepreneurship. This launch marks the first phase of an extensive multi-month training program that combines both online (50%) and offline (50%) learning, designed to offer participants a blended educational experience that merges practical application with strategic knowledge. Mohamed Rabie Moawad, Chairman of Letsia Holding, stated that the program represents “a milestone in empowering young talents to drive digital transformation through hands-on learning and visionary leadership.” “The five-day summit in Dubai will serve as a platform for participants to meet global innovators, gain exposure to real-world success stories, and prepare for the in-depth training phase that follows,” Moawad added. Program Objectives: Empower young innovators to transform ideas into scalable, investment-ready ventures. Develop participants’ skills in AI, digital entrepreneurship, and innovation leadership. Create a global network connecting founders, mentors, and investors. Promote sustainable growth through innovation-driven education. Strengthen Dubai’s position as a global hub for entrepreneurship and digital transformation. Training Content: The program’s curriculum includes specialized learning tracks such as: Entrepreneurship & Strategic Business Planning Artificial Intelligence Applications in Business Digital Leadership & Innovation Management Startup Funding & Venture Investment Digital Transformation Strategies Case Studies featuring success models from global tech and education companies Structure & Phases: Phase 1: Opening Summit (Dubai, Dec 15–19, 2025) – interactive workshops, panel discussions, and networking sessions with investors. Phase 2: Applied Training – delivered through Letsia’s digital platform with weekly live sessions led by international mentors. Phase 3: Demo Day – participants pitch their startup projects to a panel of investors and Letsia experts for potential funding and partnership. Expected Outcomes: Accredited Certificate from Letsia Youth and Letsia EDU Practical business plan tailored to each participant’s project Access to Letsia’s global investor network through OD Fund Opportunities for funding and incubation within the Letsia ecosystem Letsia’s Vision: Through the Letsia Forward Program, the group aims to establish a global platform that bridges education, technology, and investment, in line with the Letsia 2030 Strategy to position Dubai as a world leader in innovation and entrepreneurship.
25-10-2025