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Letsia Holding Announces Plans to List on ADX Growth Market
Abu Dhabi – Letsia Holding has announced that it has begun preparations for its listing on the Abu Dhabi Securities Exchange (ADX) Growth Market by 2026, in a strategic move aimed at strengthening its presence in financial markets and expanding its investment base both within the UAE and internationally. The group boasts a diversified portfolio across multiple vital sectors. In digital payments, Letsia Pay leads operations with active services in the UAE, Egypt, Saudi Arabia, Bahrain, Sri Lanka, and other countries. In technology and software, Rowad Information Technology (RIT) brings over fifteen years of expertise in developing software solutions and applications. In the business and consulting sector, Letsia Business plays a pivotal role in corporate development, evaluation, and training services, supported by a strategic partnership with global consultancy McKinsey & Company to implement best international practices. Meanwhile, Letsia Youth serves as a startup incubator and accelerator to empower young entrepreneurs. In the field of education, the group has expanded through Letsia Edu, which operates a British curriculum international school in Egypt along with vocational training academies, complemented by Letsia Kids, focused on modern educational methods for children. On the marketing front, Letsia Marketing provides comprehensive digital marketing solutions. In digital infrastructure, the group has strengthened its presence via PAYEG for payments and the acquisition of SingleHop in 2023 in hosting and cloud services. The group also manages Wayd, a digital marketplace for buying and selling, OD Fund, a platform connecting entrepreneurs with investors, and Finance Index, a media project specialized in economics and fintech. “The listing on ADX Growth Market represents a strategic turning point in the journey of Letsia. It reflects our ongoing commitment to governance, transparency, and expanding our business horizons. Our aim is to become a strategic partner in supporting the national economy, while also consolidating our global presence.” — Eng. Mohamed Rabie Moawad, Founder and Chairman of Letsia Holding Currently, Letsia operates through its offices in the UAE, Egypt, Lebanon, the United States, and the United Kingdom, with plans to expand soon into European markets. With this step, Letsia reaffirms its commitment to growth and innovation, strengthening its position as an integrated investment platform supporting sustainable economic transformation regionally and globally.
10-09-2025
Letsia Holding Prepares for Institutional Valuation as It Expands Across Key Sectors
Letsia Holding has officially commenced its institutional valuation process as part of a strategic expansion roadmap designed to usher the group into its next phase of growth, governance, and potential entry into capital markets. Preliminary estimates place the group’s value at over AED 400 million, supported by strong operational performance and a diversified presence across high-impact sectors including technology, education, fintech, and entrepreneurship. The group operates through a well-integrated structure of specialized companies, each designed to address key market needs and built under the strategic leadership of its founder and Chairman, Mohamed Rabie Moawad. From the outset, the group has adopted a model that prioritizes synergy between subsidiaries while maintaining focused expertise in each vertical. Integrated Growth Across Core Verticals In the technology domain, Letsia AI serves as the group's software powerhouse, developing advanced mobile apps, web platforms, and smart TV applications for startups, enterprises, and government clients. With a strong focus on AI integration, automation, and user-centered design, Letsia AI leads the group's digital innovation agenda. Complementing this, the group offers Letsia ERP, a fully integrated enterprise resource planning system made available for free as part of its initiative to support startups. The ERP solution helps early-stage businesses manage their operations effectively—including accounting, HR, inventory, invoicing, and compliance—through a cloud-based, intuitive interface. In the education sector, Letsia EDU operates a private school, a group of vocational training academies, and a children's learning platform focused on AI and coding education. The group has also developed a proprietary programming curriculum for children, currently implemented across several centers and digital platforms. Startup Enablement and Business Acceleration With a firm commitment to innovation, Letsia Youth was established as a dedicated accelerator that supports early-stage ventures, particularly those leveraging artificial intelligence and next-generation technologies. In parallel, Letsia Business provides end-to-end services for entrepreneurs—from business setup and MVP development to feasibility studies, marketing strategy, and operational launch. These efforts form a comprehensive ecosystem to transform ideas into fully-operational ventures. Fintech and Investment Infrastructure In the financial services space, Letsia Pay operates as a licensed payment service provider across eight countries, including the UAE, Egypt, Bahrain, Lebanon, and Sri Lanka. The platform delivers secure payment gateways, multi-currency invoicing systems, settlement services, and API integrations tailored for SMEs and large merchants alike. To address the growing need for early-stage capital access, the group has launched OD Fund—the first digital platform and mobile app in the region dedicated to connecting entrepreneurs directly with investors. The platform offers verified investor profiles, startup showcases, and a streamlined funding request system within a transparent digital environment. Media and Market Intelligence Through its media platform Finance Index, the group delivers economic insights, startup news, and regional market analysis. The platform plays a key role in promoting financial literacy and raising visibility for emerging businesses across the MENA region. Strategic Acquisitions and Future Outlook As part of its forward-looking strategy, Letsia Holding is actively exploring strategic acquisitions, particularly in the education sector in Egypt. Due diligence is currently underway, with formal announcements expected in the coming period. These acquisitions aim to expand the group’s operational footprint and align with its long-term growth ambitions. The institutional valuation marks a defining moment for the group, signaling its readiness to embrace a new level of operational transparency, corporate governance, and investment scalability. This phase of transformation is being led directly by Mohamed Rabie Moawad, who continues to drive the group’s unified vision of building a regional tech powerhouse with global standards and deep local impact.
01-10-2025
Letsia Charts a Strategic Path Toward Global Governance Compliance and Investment Readiness
In a bold step reflecting its commitment to international transparency and sustainability standards, Letsia Group has officially launched a comprehensive plan aimed at aligning its operations with global corporate governance frameworks and preparing its subsidiaries for international investment evaluation. This initiative comes as part of a broader transformation strategy that sets the stage for potential listings on regional and global financial markets. Mohamed Rabie Moawad, Founder and Chairman of Letsia Group, emphasized that this phase marks a major milestone in the company’s evolution. A clear roadmap has been approved, including: Modernizing operational and financial policies across all subsidiaries. Conducting a complete structural review of internal systems in alignment with investor expectations. Establishing a dedicated Governance & Compliance Unit reporting directly to executive leadership. Adopting a unified financial valuation framework in collaboration with global consulting firms and independent experts. Moawad added that this approach not only enhances the group’s ability to attract capital and scale sustainably, but also reinforces the resilience and global competitiveness of its affiliated companies. This governance overhaul is a natural continuation of Letsia’s ongoing transformation—blending local insight with global expertise, and fostering integration across all its businesses under a transparent, centralized governance structure.
02-10-2025
Letsia Launches “Letsia Forward Program” with a Global Summit in Dubai to Empower the Next Generation of Tech and Business Leaders
Letsia Holding has officially announced the launch of its flagship initiative, the “Letsia Forward Program,” beginning with a five-day international summit in Dubai from December 15 to 19, 2025. The event will bring together global experts, investors, educators, and entrepreneurs to mark the start of a comprehensive training journey aimed at developing future leaders in technology, innovation, and entrepreneurship. This launch marks the first phase of an extensive multi-month training program that combines both online (50%) and offline (50%) learning, designed to offer participants a blended educational experience that merges practical application with strategic knowledge. Mohamed Rabie Moawad, Chairman of Letsia Holding, stated that the program represents “a milestone in empowering young talents to drive digital transformation through hands-on learning and visionary leadership.” “The five-day summit in Dubai will serve as a platform for participants to meet global innovators, gain exposure to real-world success stories, and prepare for the in-depth training phase that follows,” Moawad added. Program Objectives: Empower young innovators to transform ideas into scalable, investment-ready ventures. Develop participants’ skills in AI, digital entrepreneurship, and innovation leadership. Create a global network connecting founders, mentors, and investors. Promote sustainable growth through innovation-driven education. Strengthen Dubai’s position as a global hub for entrepreneurship and digital transformation. Training Content: The program’s curriculum includes specialized learning tracks such as: Entrepreneurship & Strategic Business Planning Artificial Intelligence Applications in Business Digital Leadership & Innovation Management Startup Funding & Venture Investment Digital Transformation Strategies Case Studies featuring success models from global tech and education companies Structure & Phases: Phase 1: Opening Summit (Dubai, Dec 15–19, 2025) – interactive workshops, panel discussions, and networking sessions with investors. Phase 2: Applied Training – delivered through Letsia’s digital platform with weekly live sessions led by international mentors. Phase 3: Demo Day – participants pitch their startup projects to a panel of investors and Letsia experts for potential funding and partnership. Expected Outcomes: Accredited Certificate from Letsia Youth and Letsia EDU Practical business plan tailored to each participant’s project Access to Letsia’s global investor network through OD Fund Opportunities for funding and incubation within the Letsia ecosystem Letsia’s Vision: Through the Letsia Forward Program, the group aims to establish a global platform that bridges education, technology, and investment, in line with the Letsia 2030 Strategy to position Dubai as a world leader in innovation and entrepreneurship.
25-10-2025
A Comprehensive Investment Meeting Shapes the Next Phase of Letsia’s Strategic Partnerships
As part of its ongoing efforts to strengthen its regional presence and expand its network of investment alliances, Letsia held a comprehensive investment meeting bringing together a distinguished group of business leaders and investors from various sectors. The aim was to discuss future collaboration opportunities and support the group’s initiatives for the coming phase. The meeting, chaired by Mohamed Rabie Moawad, Chairman of the Board, reaffirmed Letsia’s commitment to building strategic partnerships that accelerate expansion and create added value across its multi-sector projects—particularly in technology, education, digital finance, and entrepreneurship. Mohamed Rabie Moawad stated during the meeting: “We believe that real expansion is not driven by funding alone, but by partnerships founded on forward-thinking ideas and long-term vision. This phase requires working with partners who can bring meaningful value—at the level of concept and execution.” Discussions on New Investment Opportunities The meeting included extensive discussions around several strategic tracks, including: Launching joint ventures in digital payments and smart financial solutions. Expanding vocational education and digital learning programs into new markets. Supporting entrepreneurship platforms and connecting them with local and international investors. Developing AI-powered technology solutions to support SMEs. Exploring expansion opportunities in Gulf countries and South Asia in the upcoming period. Letsia’s leadership also presented to the investors the group’s recent institutional transformation through the establishment of a collective leadership board that brings together diverse expertises. This development further strengthened investor confidence in the group’s ability to make fast, effective decisions and achieve sustainable growth through an integrated institutional vision. Strengthening Strategic Partnerships This meeting comes as part of a series of engagements conducted by Letsia with local and international investment entities, with the aim of building long-term partnerships that support growth plans and enable the group to expand its projects across multiple sectors. Mohamed Rabie Moawad added: “Partnerships are not a complementary option for us; they are a core element of Letsia’s operating model. We seek partners who can think with us—not just fund us. The future will not be built alone, but through a unified ecosystem moving in the same direction.” A Step That Strengthens Letsia’s Regional Position With this step, the group continues to reinforce its position as one of the region’s most dynamic entities in innovation, education, and entrepreneurship. Letsia is also preparing to launch new initiatives that will be announced soon, in collaboration with investors and partners from within and beyond the region.
14-11-2025
Letsia Forward Program Opens the Door for Financial Support and Investment in Top Participating Startups
Letsia Youth—the organizing body and official sponsor of the Letsia Forward Program—has announced the expansion of the program to include direct financial support and the opportunity for investment in selected high-potential startup projects participating in the current edition. This strategic move reflects a major step in Letsia Youth’s role within the entrepreneurship ecosystem, transitioning from offering training and mentorship only to providing real funding and investment opportunities for promising early-stage companies. The expansion aligns with the broader vision of the parent company, Letsia Holding, to build an integrated ecosystem that combines training, development, funding, and investor access—helping entrepreneurs strengthen their chances of success during their early phases. A Comprehensive Approach Combining Training and Funding Through this initiative, the program aims to: Provide seed funding for standout projects within the program Select high-growth startups for direct investment Support founders in building their Minimum Viable Products (MVPs) Accelerate their readiness for investor pitches Connect startups with a network of mentors, experts, and investment partners Selection Criteria for Funded Startups The evaluation process will consider: Innovation and strength of the idea Team readiness and execution capability Market size and scalability Growth potential Financial and operational viability Working teams within Letsia Youth are developing a transparent and fair assessment framework to ensure that the strongest projects receive appropriate financial and investment support. A Step Toward Supporting Founders from the Very Beginning Program management confirmed that this initiative responds to the rising need among entrepreneurs for programs that combine: Professional training Technical and operational support And finally, funding and investment This makes the Letsia Forward Program one of the most comprehensive and impactful initiatives supporting early-stage startups in the region. Preparing to Announce the First Batch of Funded Projects In the coming weeks, Letsia Youth is expected to announce: The startups selected for funding The amount of financial support provided Details of potential investments Plans for incubation and follow-up With this step, Letsia Youth continues to strengthen its position as a leading supporter of entrepreneurs in the region, transforming the Letsia Forward Program into an integrated platform for training, funding, and scalable growth capable of creating real impact in the startup ecosystem.
28-11-2025
Letsia Forward Program Announces the Completion of Participant Selection and Reveals a Major International Expansion Across Three Countries
The Letsia Forward Program has officially announced the completion of its participant selection for the upcoming edition, following an exceptionally strong registration period that witnessed unprecedented demand from entrepreneurs and startups across the region and beyond. This overwhelming response highlights the growing position of the program as one of the leading platforms for startup development and investment readiness. Program management confirmed that the number of applications significantly exceeded expectations, prompting early preparations for the second edition of the program, which is planned to launch shortly after the conclusion of the current edition. The tentative target for the next cycle is June 2026. In a strategic move reflecting the program’s international ambitions, preparations are underway to launch the second edition simultaneously in three countries: United Arab Emirates Arab Republic of Egypt Germany This expansion aims to widen the program’s impact and provide entrepreneurs from different markets with equal access to an integrated training and investment-oriented experience. The Letsia Forward Program delivers a comprehensive entrepreneurial journey that includes business model development, investment readiness, pitch preparation, executive mentoring, and direct access to funding opportunities through the broader Letsia ecosystem. The program is organized under the sponsorship of Letsia Youth, with strategic backing from the parent company Letsia Holding, as part of the group’s long-term vision to build a fully integrated entrepreneurial platform combining training, development, and investment. Mohamed Rabie Moawad, Chairman of Letsia Holding, stated that the remarkable demand for the program reflects a real market need for platforms that go beyond traditional training and focus on building investment-ready companies with real growth potential. He added that the planned simultaneous expansion across three countries represents a major milestone in the program’s evolution and reflects the group’s confidence in the model it has developed. From his side, Jonathan Mark Robert, Deputy Chief Executive Officer of Letsia Holding and Executive Supervisor of the Letsia Forward Program, emphasized that the current edition of the program has demonstrated outstanding levels of commitment, professionalism, and readiness among participating entrepreneurs. He noted that the team is actively working to position Letsia Forward as a truly international platform that operates according to global standards in both training and investor engagement. He further added that the early preparations for launching the program in the UAE, Egypt, and Germany at the same time clearly demonstrate the strategic direction of Letsia toward expanding its real entrepreneurial impact beyond local markets. The early announcement of the second edition and its planned international scope stands as a strong indicator of the success achieved by the current program and confirms Letsia’s strategic direction toward transforming Letsia Forward into a sustainable regional and global platform for building the next generation of entrepreneurs and high-growth startups.
06-12-2025