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Letsia Accelerates International Growth With the Opening of a New Office in Philadelphia USA

Letsia, one of the leading holding companies in the UAE, is pleased to announce the opening of its new office in Philadelphia, USA, to support the company’s growth strategy in 2023. One way that Letsia is bringing innovation to the US market is by utilizing their extensive experience and expertise in Software. we have a deep understanding of the industry and the challenges that businesses face, and we have developed unique solutions to address those challenges. our solutions have been successful in MENA, and we are confident that we will be equally successful in the United States. Letsia is also focused on embracing new technologies to stay ahead of the competition in the US market. we understand that technology is constantly evolving and that businesses must adapt to stay relevant. Therefore, Letsia is always exploring new technologies and looking for ways to incorporate them into their solutions to offer cutting-edge services to their customers. In summary, Letsia's commitment to leveraging their expertise, embracing new technologies, and focusing on customer needs make them well-positioned to make a significant impact on the US market. If you're searching for a partner that is committed to innovative solutions, Letsia is definitely a company to consider. Finally, Letsia's focus on customer needs is another way that they are bringing innovation to the US market. we realize that each business has unique challenges and goals, and we take the time to understand each customer's specific needs. This enables us to develop customized solutions tailored to their clients' individual requirements.

17-03-2023

letsia holding uae engages sharjah entrepreneurship festival unveils letsia youth company

The Sharjah Entrepreneurship Festival is set to become the epicenter of innovation as it opens its doors to a myriad of entrepreneurs, visionaries, and business enthusiasts. This event promises to be a nexus of knowledge-sharing and groundbreaking ideas, converging to reshape the entrepreneurial landscape. Letsia Holding, an influential player in the business domain, steps forth with an ardent commitment to this festival. Renowned for its dedication to fostering innovation, Letsia Holding is poised to inspire and support the entrepreneurial community, amplifying the spirit of creativity and enterprise.Moreover, Letsia Holding proudly introduces Letsia Youth, its subsidiary designed explicitly to nurture the young and aspiring minds of tomorrow. Letsia Youth stands as a testament to Letsia Holding's pledge to empower the youth and cultivate an environment conducive to innovative ideas and budding startups. Its role extends beyond entrepreneurship, aiming to uplift and guide the next generation of innovators towards a brighter future.As the festival unfolds, Letsia cordially invites all attendees to explore its pavilion, a hub teeming with the latest innovations and ideas. Engage with our team, witness the spirit of innovation firsthand, and join us in shaping the future of entrepreneurship.

10-01-2024

Letsia to Participate in GITEX EUROPE 2025 in Berlin to Showcase its Latest Tech Innovations

Letsia Emirates Holding has announced its upcoming participation in GITEX EUROPE 2025, set to take place in Berlin, Germany, from May 21 to 23, 2025. The event is expected to host a wide range of leading global companies specializing in technology and digital transformation. This participation marks a significant step in Letsia’s global expansion strategy. During the event, the company will showcase a selection of its cutting-edge technology products, including solutions in digital payments, smart applications, and digital transformation services, as well as its programs supporting entrepreneurs and startups. One of the highlights of this year’s participation will be the official announcement of "Letsia AI", a groundbreaking new subsidiary that operates entirely through AI-powered virtual employees. Letsia AI is the first of its kind in the region, offering services in software development, digital marketing, app creation, and data analysis — all without relying on traditional human staff. Letsia will welcome visitors at Hall 5, Booth B-27. Board Member Mr. Mohmed Rabie Moawad will be attending the event on behalf of the company’s leadership to engage in strategic meetings and explore new partnerships with global tech leaders. Letsia affirms that its participation in GITEX EUROPE reflects its commitment to innovation and its vision to lead the digital transformation journey — from the UAE to the world.

20-04-2025

Letsia Opens New Branch in Jordan

As part of its ongoing regional expansion strategy, Letsia Emirates Holding has officially announced the opening of its new branch in Amman, Jordan, aiming to strengthen its presence in the Jordanian market and provide advanced digital solutions across various sectors. This move reflects the company’s commitment to delivering high-quality services in areas such as digital transformation, artificial intelligence, software development, digital marketing, and technology consulting. Board Member Mr. Mohmed Rabie Moawad commented on the occasion, stating: "We are proud of this strategic step, which marks a new chapter in Letsia’s growth journey. We aim to bring real value to the Jordanian market through innovative solutions tailored to the demands of the digital age." The new Jordan branch will be led by Regional Director Mr. Tobias Klein, a seasoned technology executive with extensive international experience in scaling operations and driving innovation in emerging markets. His leadership ensures the delivery of world-class services tailored to local and regional needs. The Jordan branch is expected to serve as a key hub for strategic partnerships with both public and private institutions, while also fostering innovation and supporting entrepreneurship throughout the region.

30-04-2025

Letsia Holding Announces Plans to List on ADX Growth Market

Abu Dhabi – Letsia Holding has announced that it has begun preparations for its listing on the Abu Dhabi Securities Exchange (ADX) Growth Market by 2026, in a strategic move aimed at strengthening its presence in financial markets and expanding its investment base both within the UAE and internationally. The group boasts a diversified portfolio across multiple vital sectors. In digital payments, Letsia Pay leads operations with active services in the UAE, Egypt, Saudi Arabia, Bahrain, Sri Lanka, and other countries. In technology and software, Rowad Information Technology (RIT) brings over fifteen years of expertise in developing software solutions and applications. In the business and consulting sector, Letsia Business plays a pivotal role in corporate development, evaluation, and training services, supported by a strategic partnership with global consultancy McKinsey & Company to implement best international practices. Meanwhile, Letsia Youth serves as a startup incubator and accelerator to empower young entrepreneurs. In the field of education, the group has expanded through Letsia Edu, which operates a British curriculum international school in Egypt along with vocational training academies, complemented by Letsia Kids, focused on modern educational methods for children. On the marketing front, Letsia Marketing provides comprehensive digital marketing solutions. In digital infrastructure, the group has strengthened its presence via PAYEG for payments and the acquisition of SingleHop in 2023 in hosting and cloud services. The group also manages Wayd, a digital marketplace for buying and selling, OD Fund, a platform connecting entrepreneurs with investors, and Finance Index, a media project specialized in economics and fintech. “The listing on ADX Growth Market represents a strategic turning point in the journey of Letsia. It reflects our ongoing commitment to governance, transparency, and expanding our business horizons. Our aim is to become a strategic partner in supporting the national economy, while also consolidating our global presence.” — Eng. Mohamed Rabie Moawad, Founder and Chairman of Letsia Holding Currently, Letsia operates through its offices in the UAE, Egypt, Lebanon, the United States, and the United Kingdom, with plans to expand soon into European markets. With this step, Letsia reaffirms its commitment to growth and innovation, strengthening its position as an integrated investment platform supporting sustainable economic transformation regionally and globally.

10-09-2025

Statements from Letsia’s Chairman: The 2026 ADX Growth Market Listing Will Be a Turning Point

Abu Dhabi – Eng. Mohamed Rabie Moawad, Founder and Chairman of Letsia Holding, affirmed that the company’s planned listing on the Abu Dhabi Securities Exchange (ADX) Growth Market by 2026 will mark a strategic turning point—financially and institutionally—positioning the group for stronger regional and global expansion. Moawad revealed that Letsia has begun concrete readiness measures that go beyond a typical listing announcement, including: Governance uplift: rolling out enhanced internal controls and performance monitoring aligned with international market standards. Regional expansion: preparations to open new European offices in 2025 to support cross-border investments and partnerships. Strategic advisory: a partnership with McKinsey & Company to drive organizational transformation and operational efficiency. Digital transformation: targeted investments in AI and blockchain to strengthen payments and financial services across the group. The group operates a diversified portfolio across vital sectors: Letsia Pay in digital payments (active in the UAE, Egypt, Saudi Arabia, Bahrain, Sri Lanka, and other markets); Rowad Information Technology (RIT) with 15+ years in software and application development; Letsia Business providing corporate development, evaluation, and training services supported by McKinsey; Letsia Youth as a startup incubator and accelerator; Letsia Edu running a British-curriculum international school in Egypt alongside vocational academies; Letsia Kids focused on modern learning methods for children; Letsia Marketing for integrated digital marketing; PAYEG in payments; the 2023 acquisition of SingleHop in hosting and cloud; the marketplace app Wayd; OD Fund connecting entrepreneurs and investors; and Finance Index covering economics and fintech. “The ADX Growth Market listing is not merely financial expansion; it is a structured pathway to scale our governance, technology, and partnerships. We aim to be a strategic contributor to the national economy while consolidating our global footprint,” Moawad said. Letsia currently operates through offices in the UAE, Egypt, Lebanon, the United States, and the United Kingdom, with plans to expand soon into European markets. The company views the listing as a catalyst to unlock sustainable growth and long-term value for stakeholders.

27-09-2025

Letsia Charts a Strategic Path Toward Global Governance Compliance and Investment Readiness

In a bold step reflecting its commitment to international transparency and sustainability standards, Letsia Group has officially launched a comprehensive plan aimed at aligning its operations with global corporate governance frameworks and preparing its subsidiaries for international investment evaluation. This initiative comes as part of a broader transformation strategy that sets the stage for potential listings on regional and global financial markets. Mohamed Rabie Moawad, Founder and Chairman of Letsia Group, emphasized that this phase marks a major milestone in the company’s evolution. A clear roadmap has been approved, including: Modernizing operational and financial policies across all subsidiaries. Conducting a complete structural review of internal systems in alignment with investor expectations. Establishing a dedicated Governance & Compliance Unit reporting directly to executive leadership. Adopting a unified financial valuation framework in collaboration with global consulting firms and independent experts. Moawad added that this approach not only enhances the group’s ability to attract capital and scale sustainably, but also reinforces the resilience and global competitiveness of its affiliated companies. This governance overhaul is a natural continuation of Letsia’s ongoing transformation—blending local insight with global expertise, and fostering integration across all its businesses under a transparent, centralized governance structure.

02-10-2025

Letsia Holding Announces Strategic Partnership with InnovaDigits to Accelerate AI Transformation

In a strategic step toward deepening its AI-driven transformation, Letsia Holding has announced a new partnership with InnovaDigits, a leading artificial intelligence company renowned for its advanced business applications and real-time data analytics. This collaboration marks a major milestone in Letsia’s Vision 2030 roadmap, which aims to unify all subsidiaries under a smart infrastructure powered by artificial intelligence. Through this partnership, Letsia plans to embed AI into core operations—enhancing decision-making, automating processes, and optimizing portfolio management. InnovaDigits brings years of experience in developing customized AI models, behavioral analytics platforms, chatbots, and predictive financial tools. The company has worked with top-tier enterprises and government institutions across the GCC, earning recognition for its tailored and high-impact AI solutions. Building AI models to evaluate investment opportunities and mitigate risk. Deploying predictive analytics in fintech, education, and startup sectors. Launching intelligent customer engagement tools. Providing executive dashboards powered by real-time insights. Offering technical training for Letsia’s internal teams to ensure sustainable AI integration. Mohamed Rabie Moawad, Chairman of Letsia Holding, commented: “This partnership marks a fundamental shift in how we approach technology. We’re not just using AI—we are designing our strategy around it. InnovaDigits is the right partner to help us lead this transformation with confidence, innovation, and precision.” Both organizations are committed to building a next-generation AI ecosystem that places the UAE at the forefront of smart business operations in the region.

07-10-2025

Letsia Expands Investment Horizons Through Strategic Presence at GITEX 2025

In line with its commitment to exploring cutting-edge digital trends and expanding its investment portfolio, Letsia continues its strategic participation in GITEX Global 2025, currently underway in Dubai. The event, now in its second day, has attracted top global tech firms, innovators, and venture capitalists. Chairman Mohamed Rabie Moawad affirmed that Letsia’s presence this year is driven by a purely investment-oriented vision, with the goal of identifying promising opportunities in artificial intelligence, smart education, fintech, and emerging technologies. The company’s representatives have engaged with forward-thinking startups and innovative solution providers from over 100 countries. As part of its agenda, Letsia’s team attended the Expand North Star 2025—the world’s largest gathering for startups and investors—held under the GITEX umbrella. Since its inception in 2016, the event has seen remarkable growth, with participating startups increasing from 350 to over 2,000, a growth rate of 471%. The number of investors has risen from 150 to 1,200, while international representation has expanded from 39 to over 100 countries. Letsia commended the exceptional organization of the event and expressed gratitude to the Dubai Chamber of Digital Economy for their pivotal role in positioning Dubai as a global hub for the digital economy and innovation. The company also praised the leadership support behind the event, especially the visits by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and Crown Prince Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, underlining the government’s dedication to smart economic transformation. Through its presence at GITEX 2025, Letsia reaffirms its mission to be a key regional force in technology-led investment and a connector between capital, innovation, and impactful change.

14-10-2025

Letsia Forward Program Opens the Door for Financial Support and Investment in Top Participating Startups

Letsia Youth—the organizing body and official sponsor of the Letsia Forward Program—has announced the expansion of the program to include direct financial support and the opportunity for investment in selected high-potential startup projects participating in the current edition. This strategic move reflects a major step in Letsia Youth’s role within the entrepreneurship ecosystem, transitioning from offering training and mentorship only to providing real funding and investment opportunities for promising early-stage companies. The expansion aligns with the broader vision of the parent company, Letsia Holding, to build an integrated ecosystem that combines training, development, funding, and investor access—helping entrepreneurs strengthen their chances of success during their early phases. A Comprehensive Approach Combining Training and Funding Through this initiative, the program aims to: Provide seed funding for standout projects within the program Select high-growth startups for direct investment Support founders in building their Minimum Viable Products (MVPs) Accelerate their readiness for investor pitches Connect startups with a network of mentors, experts, and investment partners Selection Criteria for Funded Startups The evaluation process will consider: Innovation and strength of the idea Team readiness and execution capability Market size and scalability Growth potential Financial and operational viability Working teams within Letsia Youth are developing a transparent and fair assessment framework to ensure that the strongest projects receive appropriate financial and investment support. A Step Toward Supporting Founders from the Very Beginning Program management confirmed that this initiative responds to the rising need among entrepreneurs for programs that combine: Professional training Technical and operational support And finally, funding and investment This makes the Letsia Forward Program one of the most comprehensive and impactful initiatives supporting early-stage startups in the region. Preparing to Announce the First Batch of Funded Projects In the coming weeks, Letsia Youth is expected to announce: The startups selected for funding The amount of financial support provided Details of potential investments Plans for incubation and follow-up With this step, Letsia Youth continues to strengthen its position as a leading supporter of entrepreneurs in the region, transforming the Letsia Forward Program into an integrated platform for training, funding, and scalable growth capable of creating real impact in the startup ecosystem.

28-11-2025

Letsia Forward Program Announces the Completion of Participant Selection and Reveals a Major International Expansion Across Three Countries

The Letsia Forward Program has officially announced the completion of its participant selection for the upcoming edition, following an exceptionally strong registration period that witnessed unprecedented demand from entrepreneurs and startups across the region and beyond. This overwhelming response highlights the growing position of the program as one of the leading platforms for startup development and investment readiness. Program management confirmed that the number of applications significantly exceeded expectations, prompting early preparations for the second edition of the program, which is planned to launch shortly after the conclusion of the current edition. The tentative target for the next cycle is June 2026. In a strategic move reflecting the program’s international ambitions, preparations are underway to launch the second edition simultaneously in three countries: United Arab Emirates Arab Republic of Egypt Germany This expansion aims to widen the program’s impact and provide entrepreneurs from different markets with equal access to an integrated training and investment-oriented experience. The Letsia Forward Program delivers a comprehensive entrepreneurial journey that includes business model development, investment readiness, pitch preparation, executive mentoring, and direct access to funding opportunities through the broader Letsia ecosystem. The program is organized under the sponsorship of Letsia Youth, with strategic backing from the parent company Letsia Holding, as part of the group’s long-term vision to build a fully integrated entrepreneurial platform combining training, development, and investment. Mohamed Rabie Moawad, Chairman of Letsia Holding, stated that the remarkable demand for the program reflects a real market need for platforms that go beyond traditional training and focus on building investment-ready companies with real growth potential. He added that the planned simultaneous expansion across three countries represents a major milestone in the program’s evolution and reflects the group’s confidence in the model it has developed. From his side, Jonathan Mark Robert, Deputy Chief Executive Officer of Letsia Holding and Executive Supervisor of the Letsia Forward Program, emphasized that the current edition of the program has demonstrated outstanding levels of commitment, professionalism, and readiness among participating entrepreneurs. He noted that the team is actively working to position Letsia Forward as a truly international platform that operates according to global standards in both training and investor engagement. He further added that the early preparations for launching the program in the UAE, Egypt, and Germany at the same time clearly demonstrate the strategic direction of Letsia toward expanding its real entrepreneurial impact beyond local markets. The early announcement of the second edition and its planned international scope stands as a strong indicator of the success achieved by the current program and confirms Letsia’s strategic direction toward transforming Letsia Forward into a sustainable regional and global platform for building the next generation of entrepreneurs and high-growth startups.

06-12-2025

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