Latest news
media center
Latest news
Letsia Opens New Branch in Jordan
As part of its ongoing regional expansion strategy, Letsia Emirates Holding has officially announced the opening of its new branch in Amman, Jordan, aiming to strengthen its presence in the Jordanian market and provide advanced digital solutions across various sectors. This move reflects the company’s commitment to delivering high-quality services in areas such as digital transformation, artificial intelligence, software development, digital marketing, and technology consulting. Board Member Mr. Mohmed Rabie Moawad commented on the occasion, stating: "We are proud of this strategic step, which marks a new chapter in Letsia’s growth journey. We aim to bring real value to the Jordanian market through innovative solutions tailored to the demands of the digital age." The new Jordan branch will be led by Regional Director Mr. Tobias Klein, a seasoned technology executive with extensive international experience in scaling operations and driving innovation in emerging markets. His leadership ensures the delivery of world-class services tailored to local and regional needs. The Jordan branch is expected to serve as a key hub for strategic partnerships with both public and private institutions, while also fostering innovation and supporting entrepreneurship throughout the region.
30-04-2025
Letsia Holding Prepares for Institutional Valuation as It Expands Across Key Sectors
Letsia Holding has officially commenced its institutional valuation process as part of a strategic expansion roadmap designed to usher the group into its next phase of growth, governance, and potential entry into capital markets. Preliminary estimates place the group’s value at over AED 400 million, supported by strong operational performance and a diversified presence across high-impact sectors including technology, education, fintech, and entrepreneurship. The group operates through a well-integrated structure of specialized companies, each designed to address key market needs and built under the strategic leadership of its founder and Chairman, Mohamed Rabie Moawad. From the outset, the group has adopted a model that prioritizes synergy between subsidiaries while maintaining focused expertise in each vertical. Integrated Growth Across Core Verticals In the technology domain, Letsia AI serves as the group's software powerhouse, developing advanced mobile apps, web platforms, and smart TV applications for startups, enterprises, and government clients. With a strong focus on AI integration, automation, and user-centered design, Letsia AI leads the group's digital innovation agenda. Complementing this, the group offers Letsia ERP, a fully integrated enterprise resource planning system made available for free as part of its initiative to support startups. The ERP solution helps early-stage businesses manage their operations effectively—including accounting, HR, inventory, invoicing, and compliance—through a cloud-based, intuitive interface. In the education sector, Letsia EDU operates a private school, a group of vocational training academies, and a children's learning platform focused on AI and coding education. The group has also developed a proprietary programming curriculum for children, currently implemented across several centers and digital platforms. Startup Enablement and Business Acceleration With a firm commitment to innovation, Letsia Youth was established as a dedicated accelerator that supports early-stage ventures, particularly those leveraging artificial intelligence and next-generation technologies. In parallel, Letsia Business provides end-to-end services for entrepreneurs—from business setup and MVP development to feasibility studies, marketing strategy, and operational launch. These efforts form a comprehensive ecosystem to transform ideas into fully-operational ventures. Fintech and Investment Infrastructure In the financial services space, Letsia Pay operates as a licensed payment service provider across eight countries, including the UAE, Egypt, Bahrain, Lebanon, and Sri Lanka. The platform delivers secure payment gateways, multi-currency invoicing systems, settlement services, and API integrations tailored for SMEs and large merchants alike. To address the growing need for early-stage capital access, the group has launched OD Fund—the first digital platform and mobile app in the region dedicated to connecting entrepreneurs directly with investors. The platform offers verified investor profiles, startup showcases, and a streamlined funding request system within a transparent digital environment. Media and Market Intelligence Through its media platform Finance Index, the group delivers economic insights, startup news, and regional market analysis. The platform plays a key role in promoting financial literacy and raising visibility for emerging businesses across the MENA region. Strategic Acquisitions and Future Outlook As part of its forward-looking strategy, Letsia Holding is actively exploring strategic acquisitions, particularly in the education sector in Egypt. Due diligence is currently underway, with formal announcements expected in the coming period. These acquisitions aim to expand the group’s operational footprint and align with its long-term growth ambitions. The institutional valuation marks a defining moment for the group, signaling its readiness to embrace a new level of operational transparency, corporate governance, and investment scalability. This phase of transformation is being led directly by Mohamed Rabie Moawad, who continues to drive the group’s unified vision of building a regional tech powerhouse with global standards and deep local impact.
01-10-2025
Ai Takes The Lead In Letsia Investment Decisions
In a bold move aligning with its vision for intelligent growth, Letsia Holding has officially adopted artificial intelligence as a core driver of its investment decision-making process for the current quarter. Chairman Mohamed Rabie Moawad announced that Letsia has begun using advanced AI models developed by its subsidiary, Letsia AI, to evaluate opportunities, assess risk, and optimize portfolio strategies across sectors including fintech, education, and early-stage startups. The AI system leverages real-time market data, behavioral analysis, and economic indicators to identify high-potential ventures. According to Moawad, this has already accelerated decision-making speed and enhanced strategic accuracy, especially in acquisitions and partnership screening. This move is part of Letsia’s broader digital transformation initiative, known internally as “Vision 2030”, which aims to unify smart systems across its ecosystem of subsidiaries, creating a data-driven, fully automated business infrastructure. “AI is not just a tool for us,” said Moawad. “It is a strategic co-pilot guiding our capital deployment and helping us foresee opportunities others might miss.” Letsia continues to reinforce its position as a regional innovation powerhouse, blending leadership vision with cutting-edge technology.
04-10-2025
Letsia Holding Announces Strategic Partnership with InnovaDigits to Accelerate AI Transformation
In a strategic step toward deepening its AI-driven transformation, Letsia Holding has announced a new partnership with InnovaDigits, a leading artificial intelligence company renowned for its advanced business applications and real-time data analytics. This collaboration marks a major milestone in Letsia’s Vision 2030 roadmap, which aims to unify all subsidiaries under a smart infrastructure powered by artificial intelligence. Through this partnership, Letsia plans to embed AI into core operations—enhancing decision-making, automating processes, and optimizing portfolio management. InnovaDigits brings years of experience in developing customized AI models, behavioral analytics platforms, chatbots, and predictive financial tools. The company has worked with top-tier enterprises and government institutions across the GCC, earning recognition for its tailored and high-impact AI solutions. Building AI models to evaluate investment opportunities and mitigate risk. Deploying predictive analytics in fintech, education, and startup sectors. Launching intelligent customer engagement tools. Providing executive dashboards powered by real-time insights. Offering technical training for Letsia’s internal teams to ensure sustainable AI integration. Mohamed Rabie Moawad, Chairman of Letsia Holding, commented: “This partnership marks a fundamental shift in how we approach technology. We’re not just using AI—we are designing our strategy around it. InnovaDigits is the right partner to help us lead this transformation with confidence, innovation, and precision.” Both organizations are committed to building a next-generation AI ecosystem that places the UAE at the forefront of smart business operations in the region.
07-10-2025
Letsia Expands Investment Horizons Through Strategic Presence at GITEX 2025
In line with its commitment to exploring cutting-edge digital trends and expanding its investment portfolio, Letsia continues its strategic participation in GITEX Global 2025, currently underway in Dubai. The event, now in its second day, has attracted top global tech firms, innovators, and venture capitalists. Chairman Mohamed Rabie Moawad affirmed that Letsia’s presence this year is driven by a purely investment-oriented vision, with the goal of identifying promising opportunities in artificial intelligence, smart education, fintech, and emerging technologies. The company’s representatives have engaged with forward-thinking startups and innovative solution providers from over 100 countries. As part of its agenda, Letsia’s team attended the Expand North Star 2025—the world’s largest gathering for startups and investors—held under the GITEX umbrella. Since its inception in 2016, the event has seen remarkable growth, with participating startups increasing from 350 to over 2,000, a growth rate of 471%. The number of investors has risen from 150 to 1,200, while international representation has expanded from 39 to over 100 countries. Letsia commended the exceptional organization of the event and expressed gratitude to the Dubai Chamber of Digital Economy for their pivotal role in positioning Dubai as a global hub for the digital economy and innovation. The company also praised the leadership support behind the event, especially the visits by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and Crown Prince Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, underlining the government’s dedication to smart economic transformation. Through its presence at GITEX 2025, Letsia reaffirms its mission to be a key regional force in technology-led investment and a connector between capital, innovation, and impactful change.
14-10-2025
Letsia Launches “Letsia Forward Program” with a Global Summit in Dubai to Empower the Next Generation of Tech and Business Leaders
Letsia Holding has officially announced the launch of its flagship initiative, the “Letsia Forward Program,” beginning with a five-day international summit in Dubai from December 15 to 19, 2025. The event will bring together global experts, investors, educators, and entrepreneurs to mark the start of a comprehensive training journey aimed at developing future leaders in technology, innovation, and entrepreneurship. This launch marks the first phase of an extensive multi-month training program that combines both online (50%) and offline (50%) learning, designed to offer participants a blended educational experience that merges practical application with strategic knowledge. Mohamed Rabie Moawad, Chairman of Letsia Holding, stated that the program represents “a milestone in empowering young talents to drive digital transformation through hands-on learning and visionary leadership.” “The five-day summit in Dubai will serve as a platform for participants to meet global innovators, gain exposure to real-world success stories, and prepare for the in-depth training phase that follows,” Moawad added. Program Objectives: Empower young innovators to transform ideas into scalable, investment-ready ventures. Develop participants’ skills in AI, digital entrepreneurship, and innovation leadership. Create a global network connecting founders, mentors, and investors. Promote sustainable growth through innovation-driven education. Strengthen Dubai’s position as a global hub for entrepreneurship and digital transformation. Training Content: The program’s curriculum includes specialized learning tracks such as: Entrepreneurship & Strategic Business Planning Artificial Intelligence Applications in Business Digital Leadership & Innovation Management Startup Funding & Venture Investment Digital Transformation Strategies Case Studies featuring success models from global tech and education companies Structure & Phases: Phase 1: Opening Summit (Dubai, Dec 15–19, 2025) – interactive workshops, panel discussions, and networking sessions with investors. Phase 2: Applied Training – delivered through Letsia’s digital platform with weekly live sessions led by international mentors. Phase 3: Demo Day – participants pitch their startup projects to a panel of investors and Letsia experts for potential funding and partnership. Expected Outcomes: Accredited Certificate from Letsia Youth and Letsia EDU Practical business plan tailored to each participant’s project Access to Letsia’s global investor network through OD Fund Opportunities for funding and incubation within the Letsia ecosystem Letsia’s Vision: Through the Letsia Forward Program, the group aims to establish a global platform that bridges education, technology, and investment, in line with the Letsia 2030 Strategy to position Dubai as a world leader in innovation and entrepreneurship.
25-10-2025