
media center
Abu Dhabi – Eng. Mohamed Rabie Moawad, Founder and Chairman of Letsia Holding, affirmed that the company’s planned listing on the Abu Dhabi Securities Exchange (ADX) Growth Market by 2026 will mark a strategic turning point—financially and institutionally—positioning the group for stronger regional and global expansion. Moawad revealed that Letsia has begun concrete readiness measures that go beyond a typical listing announcement, including: Governance uplift: rolling out enhanced internal controls and performance monitoring aligned with international market standards. Regional expansion: preparations to open new European offices in 2025 to support cross-border investments and partnerships. Strategic advisory: a partnership with McKinsey & Company to drive organizational transformation and operational efficiency. Digital transformation: targeted investments in AI and blockchain to strengthen payments and financial services across the group. The group operates a diversified portfolio across vital sectors: Letsia Pay in digital payments (active in the UAE, Egypt, Saudi Arabia, Bahrain, Sri Lanka, and other markets); Rowad Information Technology (RIT) with 15+ years in software and application development; Letsia Business providing corporate development, evaluation, and training services supported by McKinsey; Letsia Youth as a startup incubator and accelerator; Letsia Edu running a British-curriculum international school in Egypt alongside vocational academies; Letsia Kids focused on modern learning methods for children; Letsia Marketing for integrated digital marketing; PAYEG in payments; the 2023 acquisition of SingleHop in hosting and cloud; the marketplace app Wayd; OD Fund connecting entrepreneurs and investors; and Finance Index covering economics and fintech. “The ADX Growth Market listing is not merely financial expansion; it is a structured pathway to scale our governance, technology, and partnerships. We aim to be a strategic contributor to the national economy while consolidating our global footprint,” Moawad said. Letsia currently operates through offices in the UAE, Egypt, Lebanon, the United States, and the United Kingdom, with plans to expand soon into European markets. The company views the listing as a catalyst to unlock sustainable growth and long-term value for stakeholders.
27-09-2025
Letsia Youth—the organizing body and official sponsor of the Letsia Forward Program—has announced the expansion of the program to include direct financial support and the opportunity for investment in selected high-potential startup projects participating in the current edition. This strategic move reflects a major step in Letsia Youth’s role within the entrepreneurship ecosystem, transitioning from offering training and mentorship only to providing real funding and investment opportunities for promising early-stage companies. The expansion aligns with the broader vision of the parent company, Letsia Holding, to build an integrated ecosystem that combines training, development, funding, and investor access—helping entrepreneurs strengthen their chances of success during their early phases. A Comprehensive Approach Combining Training and Funding Through this initiative, the program aims to: Provide seed funding for standout projects within the program Select high-growth startups for direct investment Support founders in building their Minimum Viable Products (MVPs) Accelerate their readiness for investor pitches Connect startups with a network of mentors, experts, and investment partners Selection Criteria for Funded Startups The evaluation process will consider: Innovation and strength of the idea Team readiness and execution capability Market size and scalability Growth potential Financial and operational viability Working teams within Letsia Youth are developing a transparent and fair assessment framework to ensure that the strongest projects receive appropriate financial and investment support. A Step Toward Supporting Founders from the Very Beginning Program management confirmed that this initiative responds to the rising need among entrepreneurs for programs that combine: Professional training Technical and operational support And finally, funding and investment This makes the Letsia Forward Program one of the most comprehensive and impactful initiatives supporting early-stage startups in the region. Preparing to Announce the First Batch of Funded Projects In the coming weeks, Letsia Youth is expected to announce: The startups selected for funding The amount of financial support provided Details of potential investments Plans for incubation and follow-up With this step, Letsia Youth continues to strengthen its position as a leading supporter of entrepreneurs in the region, transforming the Letsia Forward Program into an integrated platform for training, funding, and scalable growth capable of creating real impact in the startup ecosystem.
28-11-2025