About Letsia
Letsia UAE
About Letsia
Letsia is one of the leading holding companies in the UAE with businesses across a broad spectrum including but not limited to information techology, financial, startups consultation, marketing, and many more.
With a workforce of over 4,000 employees across the Middle East, Letsia relentlessly strives to continue strengthening and diversifying its portfolio,further drive to promote economic growth.
4000
Employee
9
Companies
30
Branchss
// our Companies \\
Our Companies Drive Success and Innovation
Letsia Pay
Letsia Pay is a Payment Service Provider enabling startups and enterprises to accept cards, PayPal and local rails, issue smart invoices, and settle funds fast — with clear KYC/AML workflows.
Rowad IT
Rowad IT was a technology solutions company specializing in custom software development, enterprise systems, and digital transformation services for businesses across the MENA region. Since its establishment, the company delivered end-to-end IT solutions that supported SMEs, corporates, and government-adjacent entities in building reliable, scalable digital platforms. Rowad IT was officially acquired by Letsia Holding in 2024 and later rebranded as Letsia AI, becoming the group’s dedicated artificial intelligence division.
PAYEG
PAYEG was a digital payment solutions company focused on enabling SMEs and online businesses to accept and manage payments across the MENA region. The company specialized in fast onboarding, payment links, simplified merchant tools, and light payment infrastructure designed for small and medium merchants. In 2021, PAYEG was officially acquired by Letsia Holding, forming the foundation that later evolved into Letsia Pay.
letsia Youth
Letsia Youth is the startup incubator and early-stage innovation arm of Letsia Holding. The company focuses on empowering young founders across the MENA region by providing mentorship, training programs, ideation support, and access to the tools they need to turn ideas into real, scalable startups. Letsia Youth builds a supportive environment where creativity, technology, and business skills meet to produce the next generation of entrepreneurs.
Finance Index
Finance Index is a digital media platform focused on delivering clear, timely, and high-quality economic content across the MENA region. The platform covers startups, fintech, capital markets, global economy, and investment trends, offering simplified insights for entrepreneurs, investors, and decision-makers. Finance Index aims to bridge the information gap by presenting financial news in a modern, accessible form that supports strategic understanding and business growth.
OD Fund
OD Fund is a pioneering digital platform that connects entrepreneurs with investors across the MENA region. The platform enables founders to showcase their startups, funding needs, traction, and pitch decks, while investors can browse opportunities, request introductions, and invest securely. OD Fund simplifies early-stage fundraising by creating a transparent, trustworthy, and structured environment for both entrepreneurs and investors. It is the first platform in the region designed specifically to bridge the gap between ideas, innovation, and capital.
Letsia AI
Letsia AI is the artificial intelligence and innovation arm of Letsia Holding. The company specializes in developing AI-powered solutions that help businesses automate operations, enhance customer experience, and make smarter data-driven decisions. Originally established as Rowad IT, the company was fully acquired by Letsia Holding in 2024 and rebranded as Letsia AI, marking a strategic shift towards advanced automation, machine learning, and digital intelligence across the group.
Letsia Kids
Letsia Kids is the children’s learning and innovation arm of Letsia Holding. The company focuses on teaching children programming, robotics, AI concepts, problem-solving, and modern digital skills through an interactive and practical learning model. Letsia Kids aims to build a new generation of young creators who understand technology, think analytically, and develop early entrepreneurial mindsets. The programs combine learning, creativity, and hands-on projects tailored for children aged 6 to 16.
Letsia Academy
Letsia Academy is the vocational training and professional development arm of Letsia Holding. The academy provides one– and two–year diploma programs alongside specialized short courses designed to prepare students for real jobs in technology, business, healthcare, media, and other fast-growing fields. With a strong focus on practical learning, modern curriculum design, and industry alignment, Letsia Academy equips learners with the skills needed to join the workforce or advance their careers.
WAYED
WAYED is a modern buy-and-sell marketplace app that allows users to list items, discover deals, and trade products easily and securely. The platform enables individuals and small sellers to post new or used items, negotiate directly, and complete sales through a fast, simple, and intuitive experience. WAYED focuses on community-driven commerce, helping people turn unused items into cash while giving buyers access to affordable deals across multiple categories.
Media Center
Latest News
Letsia Pay Obtains PCI DSS Certification, Reinforcing Its Commitment to the Highest Standards of Payment Security
Letsia Pay, one of the key subsidiaries of Letsia Holding specializing in digital payment solutions, has officially obtained the internationally recognized PCI DSS certification, one of the most important global security compliance standards in the electronic payments industry. This achievement stands as a strong validation of Letsia Pay’s commitment to implementing the highest security standards in managing, processing, and storing payment card data, ensuring the protection of sensitive customer and partner information in accordance with globally approved security frameworks. The certification confirms that Letsia Pay has established a highly secure technological infrastructure and advanced protection systems that include: Deployment of state-of-the-art data security technologies A highly secure operational environment for financial transactions Continuous monitoring and control systems Strict procedures to prevent breaches and fraud attempts Commenting on this milestone, Mohamed Rabie Moawad – Chairman of Letsia Holding, stated: “Achieving PCI DSS certification is not just a technical milestone; it is a strategic commitment to our clients and partners. We are building a financial infrastructure that adheres to the highest global standards of security and reliability. This certification reaffirms Letsia Pay’s position as a trusted partner capable of delivering secure payment solutions that support our regional and international expansion plans.” He further emphasized that this accomplishment comes as part of Letsia Holding’s broader strategy to drive digital transformation and deliver innovative financial solutions tailored to the markets in which the company operates, while ensuring maximum levels of trust and protection. PCI DSS certification represents a fundamental global benchmark for companies operating in the digital payments sector, strengthening client confidence and empowering Letsia Pay to further expand its secure financial services across multiple regions. Letsia Pay reaffirmed its continued commitment to developing its digital payment ecosystem and delivering innovative, secure, and high-quality financial services to solidify its position as a leading fintech provider in the region.
31-12-2025
Active Participation and Interactive Discussions During the Training Sessions of the Letsia Forward Program
The training sessions within the Letsia Forward Program witnessed active participation from entrepreneurs and participating companies, with the day distinguished by strong engagement, direct contributions, and rich discussions that reflected the participants’ enthusiasm and readiness to benefit from this core training phase. Throughout the sessions, entrepreneurs raised a variety of questions related to developing their projects and engaged with trainers and experts on practical aspects such as business models, growth strategies, and overcoming challenges along their entrepreneurial journey. The environment remained highly interactive, encouraging open dialogue and practical application. In this context, Mohamed Rabie Moawad – Chairman of Letsia Holding, emphasized that this level of engagement reflects the success of the program’s vision in creating a genuine and effective training environment, stating: “We are not delivering a traditional training program; we are building a real platform for empowerment and practical development. What we are witnessing today in terms of dialogue and interaction confirms that these entrepreneurs are serious about their journey and ready to take meaningful steps toward building sustainable, growth-driven companies.” He added that the Letsia Forward Program was designed to provide entrepreneurs with direct guidance, knowledge exchange opportunities, and practical support to help them develop their projects realistically and effectively, in line with the vision of Letsia Youth and with the support of Letsia Holding to build an integrated entrepreneurial ecosystem. The program will continue its training sessions as part of the core phase in the coming period, maintaining its focus on active participation, continuous mentorship, and practical follow-up to ensure maximum benefit for all participating companies.
25-12-2025
Letsia Forward Program Launches the First Day of Hands On Training with Entrepreneurs
The Letsia Forward Program officially launched the first day of hands-on training today as part of its core phase, welcoming entrepreneurs and selected companies into the practical stage of the program. This marks the transition from preparation to real execution and applied learning. The first training day witnessed strong attendance and active engagement from participants, as sessions began according to a structured plan focused on practical work and building solid foundations to help startups refine their business models and prepare for the next stages of growth. Initial sessions addressed key themes that form the core of the program’s content, including understanding each venture’s current structure, identifying challenges, and developing an initial execution framework to transform ideas into actionable and measurable steps. The day also provided opportunities for networking and collaboration among participants, alongside open discussions that contributed to a highly interactive environment encouraging experience sharing and collective learning. The launch of hands-on training aligns with the vision of Letsia Youth, supported by Letsia Holding, to deliver a program that goes beyond theory and focuses on real empowerment through continuous follow-up and practical guidance for participating companies. The core training phase is set to continue for three consecutive months, featuring specialized training sessions, direct mentorship, and regular progress reviews aimed at supporting participating startups in building scalable businesses and achieving tangible outcomes.
24-12-2025
Our Branches
Our Branches Deliver Excellence
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UAE
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USA
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EG
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LB
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UK
Company name: LETSIA UAE
Country : United Arab Emirates
Company name: LETSIA USA
Country : United States
Company name: LETSIA YOUTH
Country : Egypt
Company name: LETSIA PAYMAENTS
Country : Lebanon
Company name: LETSIA PAY LTD
Country : United Kingdom
Strategic Partners